Director, Content Strategy

Genesys • Washington, DC

1d

About The Position

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together. Genesys is seeking a strategic, revenue-driven Director, Content Strategy to lead the development and execution of a unified content strategy that supports our mission to power empathetic, AI-driven customer experiences at scale. Reporting to the VP, Content Marketing and Thought Leadership, this role will be central to scaling Genesys content as a measurable growth engine — driving AI authority, enterprise credibility, demand generation, and pipeline impact across priority industries, ICPs, and global campaigns. The ideal candidate brings deep B2B SaaS experience, strong leadership and communication skills, and a proven ability to align content strategy to GTM motions in a complex, global organization.

Requirements

• 8+ years of B2B content marketing experience, including 5+ years of people management leadership
• Experience in enterprise SaaS, cloud platforms, or customer experience/AI-led technology
• Proven success aligning content strategy to global GTM campaigns and revenue objectives
• Deep understanding of ICP development, buyer journeys, and enterprise sales cycles
• Strong executive communication skills and ability to influence in matrixed organizations
• Experience integrating AI narratives and innovation storytelling into enterprise-level content
• Familiarity with performance-driven content optimization and AI-enabled content tools

Responsibilities

• Define and own the global content strategy aligned to business goals, GTM campaigns, and strategic initiatives
• Create thematic messaging frameworks, content pillars, and editorial narratives that reinforce the Genesys value proposition across ICPs, personas, and verticals
• Translate high-level strategy into campaign-ready content packages with a variety of assets across content types and channels
• Partner closely with Product Marketing, Global Campaigns, Demand Generation, Brand, PR/Comms, and Sales to ensure alignment with GTM motions
• Lead and mentor a high-performing global team of strategists, writers, and editorial contributors
• Build and manage editorial content calendars for all major programs
• Establish and track KPIs connecting content performance to engagement, pipeline, and revenue impact
• Leverage analytics, audience insights, and AI tools to continually optimize content investment, formats, channels and overall efficacy

Benefits

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees