Senior Digital Strategist, FAM (Food, Fitness and More)

M Booth • New York, NY

29d • $86,000 - $105,000 • Hybrid

About The Position

M Booth is looking for a Senior Digital Strategist (SDS) to support a rapidly growing and diversifying portfolio of digital business. The SDS would primarily work with our Google clients in support of many of the company’s industry-leading A.I. initiatives, but know that we also support consumer, corporate and technology business from around the agency.

Requirements

• Expertise across core digital and social channels with a primary focus on Instagram, Threads, Twitter/X, TikTok, LinkedIn and Facebook
• Excellent writing, communication, and presentation skills
• Experience creating and executing social media strategies at brand level and campaign level
• Understand how to read a brand book/VIS ID and evolve it for social
• Experience working with measurement and analytics platforms
• Development and management of influencer campaigns
• Paid social media experience
• Experience working with project management platforms such as Monday.com

Nice To Haves

• Video/photo production experience a plus
• Experience in concepting or executing programs that leverage A.I. is a plus

Responsibilities

• Execute digital/social strategies from concept to completion
• Act as day-to-day lead with multiple clients across accounts, primarily focused on those in A.I., cloud and other developer-focused business units
• Provide strong counsel and recommendations, both for clients and internal teams
• Social campaign development, collaborating across digital and design
• Work with integrated agency teams to develop plans that meet client goals
• Mentor and help develop junior-level team members
• Draft client SOWs and Letters of Agreement for partnerships
• Follow approval processes and legal requirements per individual client needs
• Actively participate in new business opportunities
• Manage social media presence at client events, including real-time monitoring and live content creation support
• Draft industry award submissions on behalf of clients
• Manage influencer programs from concepting to identification to contracting to execution and measurement
• Keep abreast of industry trends and regularly present fresh, proactive ideas to clients
• Client management and account growth

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Family Leave, Well-Being Programs, and Commuter Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed