Senior Digital Product Analytics Manager
About The Position
At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities. The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled. The Sr. Digital Product Analytics Analyst (or Manager) is a member of the Digital Product Analytics team at the American Cancer Society (ACS), partnering closely with digital product, marketing, and engineering teams to align analytics with evolving business objectives, ensuring data-driven optimization of donor experiences and fundraising strategies. This role will be responsible for developing and implementing dashboards and reporting in PowerBI and Looker Studio. This position will be instrumental in creating, implementing and maintaining datalayer definition for ACS websites. This role will co-own cookie consent strategies and implementation across digital product experiences. This role will be crucial in developing, building and maintaining a high-level digital product analytics technical stack using tools like Google Analytics 4, Snowflake, Looker Studio, Power BI and OneTrust. This role partners with digital product, marketing, digital media, privacy/legal and IT teams to provide strategic guidance for digital product analytics, reporting and optimization. This is remote position; candidates must reside in US
Requirements
- Bachelor’s degree and 5+ years of digital analytics experience in a related role in an in-house or agency environment.
- Proven experience building digital analytics dashboards and reports in Looker Studio and Power BI or similar data visualization tool
- In-depth experience (2+ years) with cookie consent tools like OneTrust
- In-depth experience with Snowflake and BigQuery or similar tools
- Proven experience using SQL
- High proficiency with digital, product and web analytics tools, including, Google Analytics 4 (GA 4), Quantum Metric (or similar tools), Matomo, and OneTrust.
- Ability to travel, when necessary, limited to external meetings and conferences.
- No or very limited physical effort required.
Nice To Haves
- Google Analytics and other digital analytics certifications
- Previous experience with A/B testing is a plus
- Previous experience with Conductrics is a plus.
Responsibilities
- Develop and maintain reporting and data visualizations in Looker Studio and Power BI, translating documented measurement strategies into dashboards and roll-up reporting, and partnering with stakeholders to iterate and solve stakeholder requirements. (25%)
- Oversee product analytics data infrastructure, ensuring accurate data pipelines between Google Analytics, Snowflake, and BigQuery to support reporting and advanced analysis. (20%)
- Define, document, and maintain data layer requirements in collaboration with the digital analytics implementation team, ensuring alignment with product analytics needs and organizational goals. (15%)
- Serve as subject matter expert and co-owner of analytics platforms (e.g., Google Analytics 4, Quantum Metric), building and managing configurations, custom events, and reporting structures. (15%)
- Ensure privacy and compliance in product analytics, partnering with legal, privacy, and analytics teams to implement cookie consent frameworks (OneTrust) and align tracking practices with ACS policies. (10%)
- Enable data democratization and adoption by training and supporting cross-functional partners (product, UX, marketing) on self-service use of analytics tools and dashboards, and providing insights to guide product and donor experience decisions. (10%)
- Support insight generation by collaborating with Product and UX teams, supplying actionable analytics from GA4 and Quantum Metric to inform roadmap priorities and optimizations. (5%)
Benefits
- ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills.
- Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
