Senior Digital Producer

Sound Transit•Seattle, WA

6d•Hybrid

About The Position

Under general direction, responsible for maintaining the quality of Sound Transit’s external websites, rider tools, and email platform by identifying and implementing needed improvements based on user research and analytics. Analyzes, interprets and reports on data gathered from analytics software and site visitor feedback to recommend and prioritize needed functional and usability improvements. Partners with developers and designers to make improvements to Sound Transit’s digital products. Promotes Sound Transit’s services, news, and capital projects while growing site traffic and maintaining site accessibility, improving user experience and assessing search engine optimization to ensure high rankings.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or closely related field.
Five years of experience in managing online products; Or an equivalent combination of education and experience.
Website content management systems.
Google Marketing Platform (Analytics, Data Studio, Optimize, Tag Manager, Search Console).
Digital marketing strategies.
Search engine optimization (SEO).
Working knowledge of HTML and CSS.
Experience with Agile/Scrum development framework.
Assessing needs of customers and stakeholders; delivering improvements to web site content and usability based on research.
Demonstrate ability to solve problems, analyze systems and data, and suggest appropriate solutions.
Project management, organization, prioritization and time management.
Written and verbal communication skills; excellent grammar, punctuation, and spelling.
Customer service skills; maintaining confidentiality and communicating with tact and diplomacy.
Learning and understanding new technologies quickly and applying to marketing principles.
Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint).
Team oriented – ability to work with many different customers (internal and external) in a positive, light-hearted manner.
Strong critical thinking ability.

Nice To Haves

Knowledge of online content strategies.
Principles of user-centered design methodology.
Jira ticketing software.
Drupal content management system (CMS).
Sharepoint software.
Google Analytics 4 experience.

Responsibilities

Acts as content manager for soundtransit.org; edits web content, uploads and categorizes documents, edits and posts visual assets and video, edits and sends email newsletters, creates and deploys surveys, provides production support for all digital marketing projects.
Acts as product owner for soundtransit.org; serves as liaison between development team and content production teams.
Acts as strategic partner to agency content owners and makes recommendations for how to position specific content on soundtransit.org or through email campaigns.
Compiles reporting and analytics for all digital efforts; gathers and interprets data using multiple reporting tools, and proposes adjustments based on data-driven insights to optimize soundtransit.org and provide traffic.
Develops and maintains a website maintenance strategy that ensures a high-quality user experience and keeps pace with changing technology; stays abreast of changing digital technology to integrate into the overall digital strategic plan.
Prioritizes and manages the backlog of identified issues to define product and usability enhancements; in collaboration with web development team, works to implement improvements that meet site visitor needs and reflect agency priorities.
Develops knowledge of emerging web platforms and tools, evaluates their usefulness in attaining conversion and traffic generation goals.
Monitors shifting trends in web and as well as changes in platforms.
Participates in planning and implementation of web-related projects including content management upgrades, visual redesign, functional adjustments, and new applications both with intra-departmental staff and external vendors.
Provides support to the team on matters as directed; serves as staff on a variety of committees as assigned; prepares and presents staff reports and other necessary correspondence; attends and participates in professional group meetings; ensures processes, policies and practices are interpreted and applied consistently and effectively; ensures accountability and compliance with all current and applicable state and federal laws, Agency policies and procedures, rules and regulations.
Upholds best practices using the principles of Plain Talk for Government.
Champions and models Sound Transit's core values and demonstrates values-based behaviors in everyday interactions across the agency.
Contributes to a culture of diversity, equity and inclusion in alignment with Sound Transit’s Equity & Inclusion Policy.
It is the responsibility of all employees to follow the Agency safety rules, regulations, and procedures pertaining to their assigned duties and responsibilities, which could include systems, operations, and/or other employees.
It is the responsibility of all employees to integrate sustainability into everyday business practices.
Other duties as assigned.

Benefits

Two choices of medical plans
Dental plan
Vision plan
Comprehensive benefits for employees and eligible dependents, including a spouse or domestic partner
Long-Term Disability and Life Insurance
Employee Assistance Program
401a – 10% of employee contribution with a 12% match by Sound Transit
457b – up to IRS maximum (employee only contribution)
25 days of paid time off annually with increases at four, eight and twelve years of service
12 paid holidays
Up to 2 paid floating holidays per year
Up to 2 paid volunteer days per year
12 weeks of parental leave for new parents
Pet Insurance
ORCA Card
Up to $5,000 annually for approved tuition expenses
Inclusive Reproductive Health Support Services
Work-life balance
Opportunities for professional development
Recognition from your colleagues