SENIOR DIGITAL MERCHANDISER
About The Position
The Senior Digital Merchandiser owns L’AGENCE’s ecommerce merchandising strategy, from seasonal launch planning through the daily onsite product experience. The role combines merchandise management—including launches, inventory-driven marketing, and campaign alignment—with digital merchandising responsibilities such as catalog quality, navigation, search, and product presentation to drive sales, sell-through, and conversion. The position reports to the Director of Ecommerce and guides the Ecommerce Coordinator. This is an office position involving frequent computer, mouse, and keyboard use; frequent sitting; and occasional standing, bending, and stooping. Domestic and international travel is required. The listed duties are representative, and management may change or add assignments. The employee may also be asked to perform other job-related duties, and continued employment is at will.
Requirements
- At least 5 years of ecommerce merchandising or digital merchandising experience.
- Strong analytical skills and comfort working with sales, inventory, and web analytics data.
- Experience with a product information or catalog system and an ecommerce platform such as Shopify.
- Working knowledge of inventory planning, sell-through, and markdown strategy.
- Strong written communication, project management, and cross-functional collaboration skills.
- Bachelor’s degree in merchandising, marketing, business, or a related field, or equivalent experience.
- Ability to travel domestically and internationally.
- Ability to perform the listed duties proficiently, including frequent computer use and sitting and occasional standing, bending, and stooping.
Nice To Haves
- Ecommerce or digital merchandising experience in fashion or apparel.
Responsibilities
- Plan and execute ecommerce launches for seasonal collections, categories, and capsule drops with design, planning, and merchandising teams.
- Build integrated campaign strategies with marketing and creative to highlight product stories and drive sales.
- Own the ecommerce merchandising calendar and align it with inventory flow, category priorities, and promotional moments.
- Monitor inventory and sell-through, identify high-priority and at-risk styles, and recommend placement, promotion, and markdown actions.
- Set onsite merchandising strategy for the homepage, category pages, navigation, filters, collections, and product placement.
- Analyze site, search, and product performance to improve navigation, search results, conversion, and average order value.
- Define product setup standards, including attributes, imagery, pricing, and categorization, and review launch readiness with the Ecommerce Coordinator.
- Brief creative teams on digital assets for launches, homepage updates, emails, and paid media.
- Direct product storytelling for the site and email in partnership with marketing.
- Report on campaign and category performance and recommend improvements to conversion, inventory management, and margin.
- Benchmark competitor sites, promotions, and positioning to inform strategy.
- Coordinate across ecommerce, design, marketing, planning, and operations to keep launches on time.
- Advise on conversion- and average-order-value-focused UX upgrades, such as category entry points on the PLP, in partnership with the Web Designer and development team.
- Coach and delegate to the Ecommerce Merchandise Coordinator, set priorities, and review work.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
