Senior Digital Media Strategist, Paid Social

Verizon • Basking Ridge, NJ

1d • $91,500 - $159,000 • Hybrid

About The Position

As a Paid Social Strategist within Verizon’s in-house digital media center of excellence, you will be responsible for paid social media strategy, execution and optimization across all inventory types to achieve brand and business objectives. You will oversee media planning (including audience targeting, ad formats and bid management) on social platforms across select units within Verizon. With your knowledge of the tech landscape and the evolution of social behaviors, you will keep internal leadership, media and ad teams educated on emerging technologies. Additionally, you will support your media technology colleagues on inputs to social platforms’ roadmaps to drive differentiation in a highly competitive landscape.

Requirements

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in paid social media strategy & investment.
• Experience “Hands-on-keyboard” in primary buying platforms & formats (Facebook/Instagram, Twitter, Snapchat, LinkedIn, Pinterest).

Nice To Haves

• A Bachelor's degree.
• Experience with management of social budgets of at least ten million dollars.
• Social media buying experience within agency teams, Management Consultancies or brands with in-house digital media capabilities.
• Fluency in data-driven targeting and reach strategy.
• Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
• Experience leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).

Responsibilities

• Developing and executing bold, innovative strategies and campaigns in conjunction with Verizon’s marketing team.
• Partnering with Yahoo and other partners on driving the product roadmaps and expanding programmatic capabilities into the broader marketplace.
• Partnering closely with other media leaders (Brand, Business, Search, Programmatic, and Analytics) to support the activations.
• Supporting efforts across partner units within Verizon (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.
• Keeping internal teams educated on the evolution of paid social technology, what’s leading in the marketplace and what tech can be utilized.

Benefits

• medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• a matched 401(k) savings plan
• up to 8 company paid holidays per year
• up to 6 personal days per year
• paid parental leave
• adoption assistance
• tuition assistance
• premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• up to 15 days of vacation per year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior