Senior Digital Marketing Strategist (Google Ads)

Wisr•Richmond, VA

83d•$60,500 - $75,000•Remote

About The Position

EAB is a special place to work. You'll find motivated employees, growth opportunities, and a deep commitment to our partners. We pride ourselves on hiring the best people—not just for the job, but for the firm and the future of education. At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards. We are seeking a motivated and detail-oriented Senior Digital Marketing Strategist to join our team. This individual will assist in developing and implementing digital marketing campaigns across various channels, including brand, vertical, and programmatic strategies. The ideal candidate will be eager to learn and grow in a fast-paced environment, contributing to effective lead generation efforts and collaborating with internal and external teams to ensure successful campaign execution. This role may be based in Richmond, VA or Washington, D.C.; this position is also open to remote employment within the continental United States.

Requirements

Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
3 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies.
2 years of experience with Google Ads and basic analytics tools such as pivot tables and VLOOKUP. Google Ads Editor experience is a plus.
Strong communication skills and the ability to work collaboratively with cross-functional teams.
Highly organized with attention to detail and the ability to manage multiple tasks effectively.
Excellent time management skills with a proactive attitude toward problem-solving.

Nice To Haves

Client-facing experience.
Enthusiasm for digital marketing and a desire to learn new strategies and technologies.
Basic understanding of key marketing metrics and data analysis.
Creative thinking and an interest in contributing to innovative marketing solutions.
Experience working with an agency.
Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.

Responsibilities

Campaign Strategy, Execution & Optimization: Support the strategy, development, implementation, launch, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions.
Client Support: Prepare client reports and performance updates. Communicate with internal teams to align campaign objectives with business goals.
Ad Creation & Testing: Collaborate with senior strategists and internal teams to write ad copy, build media proposals, and select creative assets. Conduct A/B testing and refine campaigns based on performance insights.
Ongoing Performance Monitoring: Track campaign metrics on a weekly basis, perform optimizations, and provide data-driven insights to internal account teams. Create performance reports and identifying areas for improvement.
Platform Management: Experience working within digital advertising platforms (e.g., Google Ads, Meta, LinkedIn, etc) to manage and optimize campaigns.
Collaboration and On-Time Deployment: Work closely with the marketing, design, and analytics teams to ensure campaigns are executed smoothly and meet client expectations.
Learning & Development: Stay up to date with digital marketing trends and best practices. Participate in training sessions and actively seek opportunities to expand your skillset.

Benefits

Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities