Lead Digital Marketing Strategist

Farm Credit Services of America•Columbia, SC

3d•Hybrid

About The Position

Lead Digital Marketing Strategist – Columbia, SC (Hybrid) The Lead Digital Marketing Strategist drives the development and execution of integrated digital marketing strategies that align with business objectives and deliver measurable outcomes. This role serves as a strategic partner to stakeholders, leading multi-channel initiatives, optimizing performance through data-driven insights, and mentoring team members to foster a culture of continuous improvement.

Requirements

Bachelor’s degree in marketing, communications, business, or related field; advanced degree preferred.
Minimum 7 years of progressive experience in digital marketing with proven success in multi-channel strategy and execution.
Expertise in SEO/SEM, paid media, email marketing, and marketing automation.
Strong project management and analytical skills with the ability to interpret data for decision-making.
Excellent communication skills for engaging executive-level stakeholders.
Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).

Nice To Haves

Preferred certifications: Google Analytics (GA4), Google Ads, Meta Blueprint, and HubSpot.

Responsibilities

Develop and execute integrated digital marketing strategies aligned with business goals.
Lead planning for high-priority campaigns, including audience segmentation, KPIs, and budget allocation.
Ensure digital initiatives align with brand objectives and customer experience standards.
Oversee end-to-end execution of digital campaigns, ensuring timely delivery and quality.
Optimize campaign performance through data-driven testing and actionable insights.
Translate analytics into recommendations for channel mix and messaging improvements.
Serve as a strategic advisor to stakeholders, influencing decisions with evidence-based recommendations.
Mentor and guide team members on best practices in strategy, execution, and analytics.
Contributes to the development of standards and playbooks for consistency and scalability.
Participate in continuous learning to stay current on industry trends and best practices.