Digital Marketing Account Strategist

sumeru -•Los Angeles, CA

9d•Hybrid

About The Position

We are looking for an experienced and dedicated Digital Marketing Account Strategist to join our Digital Marketing Agency. You will be the lead strategist on selected client accounts crafting data-driven omni-channel strategies and overseeing their implementation and optimization.

Requirements

Degree in Marketing Management, Advertising, Communications, or similar field
Proven work experience of 5+ years as a digital marketing strategist
Past experience working with US based mid-sized and enterprise clients
Client ownership/client engagement experience
Excellent verbal and written English language skills
Excellent research, strategy, and copyediting abilities
Creative ideas with a problem-solving mindset
A keen eye for aesthetics and details
Ability to work and thrive in a fast-paced environment, learn rapidly, and meet multiple large-scale project deadlines simultaneously

Nice To Haves

Past client experience in healthcare, education or finance sector
Knowledge of CX
Familiarity with common email automation software and CRMs
Familiarity with Salesforce Marketing Cloud and Pardot

Responsibilities

Being in direct client contact as the lead strategist on selected client accounts
Conducting market, target audience and competitor research
Auditing former campaigns to ascertain areas of strength and weakness
Planning and co-leading human-centric strategy workshops on client site and online
Utilizing proven methods like customer journey mapping, persona building and empathy mapping, customer segmentation etc.
Building omni-channel strategies including all relevant marketing channels
Overseeing channel-level implementation of strategies for email, sms, landing pages, website, apps, social media, paid media etc.
Planning and overseeing meaningful A/B tests
Analyzing campaign metrics and suggesting optimizations for ongoing campaigns accordingly
Creating and delivering regular report presentations