Senior Digital Marketing Specialist

Tennessee Oncology • Nashville, TN

4d

About The Position

Tennessee Oncology, a prominent community-based cancer care specialist with a leading clinical trial network, is seeking a Senior Digital Marketing Specialist. This role is crucial for developing, executing, and tracking the organization's digital marketing strategy. The specialist will be responsible for planning, building, and implementing digital marketing campaigns across various channels and platforms, including organic search, email marketing, and social media, to enhance awareness of Tennessee Oncology. Additionally, this position will focus on creating compelling internal communications and content. The ideal candidate is service-oriented, possesses high personal standards, and has a hands-on work style. They must be a self-starter, capable of managing multiple projects and deadlines simultaneously. Daily tasks involve content development, multimedia project coordination, social media management, and contributing to storytelling across platforms like social media, email, podcasts, webinars, and print.

Requirements

• Advanced knowledge of SEO (search engine optimization) and the ability to create and effectively manage organic search campaigns.
• Expert level knowledge in website content management systems – especially WordPress.
• Knowledge of HTML and CSS to make changes to the website, customize and perform content experiments, and design landing pages independently.
• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
• Solid understanding of data privacy regulations
• Extensive knowledge of social media design principles
• Excellent communication skills, both verbal and written
• Strong project management skills
• Exceptional attention to detail, organizational, and prioritization skills required.
• Bachelor’s degree in Advertising, Marketing, Communications or Related Field required.
• 5+ years of digital marketing experience required; proven success in SEO/SEM and digital ad platforms.

Responsibilities

• Develop and implement digital marketing programs across all digital channels including web, email, social media, and search engine optimization (SEO).
• Develop high-quality followers and build engagement across main social channels: Facebook, Instagram, Twitter, YouTube, and LinkedIn.
• Plan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation.
• Collaborate cross-functionally with marketing, events, operations, communications, and liaison to coordinate, deliver, and measure digital marketing campaigns.
• Cultivate relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence.
• Manage and update website content with relevant and consistent messaging.
• Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities.
• Work with web developers to enhance user experience and implement website enhancements.
• Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness.
• Design memorable, shareable, and useful content that drives genuine engagement.
• Measure, analyze and report the results of campaign performance to deliver accurate, actionable insights for data-driven marketing decisions.
• Ensure marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
• Keep up on latest digital trends and technologies affecting markets.
• Inform, coach, and train internal stakeholders on digital marketing topics.
• Develop, edit, schedule, and post social media content.
• Partner with key stakeholders to craft and design company messages, including presentations, emails, and internal campaigns.
• Gathers content from multiple sources and develops communications for various communications including leadership messages, intranets, town halls, newsletters, video, presentations and new social media.
• Identifies and liaises with the stakeholders about opportunities for communications to other groups to increase communication effectiveness and alignment.
• Collaborate with leaders to develop communications and promotional materials.
• Contribute to messaging themes and content development for internal campaigns and events.
• Assist in ongoing review and refresh of key team member touchpoints.
• Manage content ensuring SEO best practices and brand consistency.
• Drive thought leadership and ensures content remains relevant to industry trends.
• Lead SEO and SEM strategy, including Google Ads and organic traffic optimization.
• Analyze performance using Google Analytics and other tools, report insights to leadership.
• Draft original copy for emails, social media, website landing pages, and digital ads that align with brand tone and marketing goals.
• Assist with podcast and video content development, including brainstorming segments, scripting, and basic storyboarding.
• Organize and support creative projects such as testimonial videos, explainer content, or social series.
• Repurpose long-form content (e.g. webinars or interviews) into digestible clips, quotes, or visual posts.
• Maintain and execute a monthly content calendar across platforms including LinkedIn, Facebook, Instagram, and YouTube.
• Create branded visuals using Canva or Adobe templates for use in digital and print formats.
• Fulfill other responsibilities and duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior