Senior Digital Marketing Specialist

East Central Energy•Braham, MN

4d•Hybrid

About The Position

East Central Energy (ECE) is seeking a Senior Digital Marketing Specialist to lead their digital marketing operations. This role will support member engagement, acquisition, and organizational growth for both electric and fiber services. The specialist will manage the full marketing lifecycle, including campaign launches, paid media management, website performance optimization, analytics tracking, and providing actionable recommendations based on data. Key responsibilities include managing Google Ads, YouTube, streaming media, paid social, website conversion paths, analytics dashboards, lead tracking, and marketing automation. The role involves close collaboration with marketing, communications, member services, sales, and operations teams to enhance member engagement, support customer acquisition and retention, and improve the overall member experience across ECE's products, programs, and services. The ideal candidate is adept at examining key drivers, identifying trends, targeting specific audiences, and understanding the process of converting interest into connection.

Requirements

Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Data Analytics, or a related field, plus five to seven years of progressively responsible experience in digital marketing, campaign management, paid advertising, website optimization, marketing automation, lead generation, analytics, or marketing operations, or a combination of education and experience.
Experience developing, executing, and evaluating campaigns across search, social media, email, website, and direct mail.
Proficiency with Google Ads, including Search, Display, YouTube, and Performance Max campaigns.
Knowledge of SEO, local SEO, content optimization, AI-powered search, and digital discoverability best practices.
Understanding of customer journeys, marketing funnels, audience segmentation, lead nurturing, conversion optimization, and campaign automation.
Ability to analyze campaign and website performance, conduct A/B testing, and translate data into actionable recommendations.
Strong written and verbal communication skills, with the ability to explain results to a range of audiences.

Nice To Haves

Experience in utilities, telecommunications, broadband, technology, subscription-based services, or customer acquisition marketing.
Google Ads, Google Analytics, Meta Blueprint, HubSpot, marketing automation, or related digital marketing certifications.
Experience with CRM and marketing automation platforms, campaign attribution, and reporting tools.
Strong project management and organizational skills, with experience managing multiple priorities across departments.

Responsibilities

Develop, launch, and optimize integrated marketing campaigns across digital and traditional channels, including paid search, display, social media, video, email, and direct mail, to drive member engagement and organizational growth.
Manage Google Ads, YouTube, streaming media, and paid social, including audience targeting, keyword research, testing, and budget optimization.
Manage website content, landing pages, forms, and conversion paths, and apply SEO, local SEO, and AI search optimization best practices.
Use Google Analytics 4, Google Ads, Meta Ads Manager, CrowdFiber, and CRM tools to track performance, run A/B tests, and build reports that explain results and provide next steps.
Manage marketing automation, email campaigns, and lead nurturing workflows that support acquisition and retention.
Partner with communications, community relations, creative and business stakeholders, member services, sales, and operations to ensure campaigns align with broader organizational goals.