Senior Digital Marketing Coordinator

Crowell & Moring•Washington, DC

3h•$61,000 - $100,000

About The Position

Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, intellectual property, and transactional and corporate matters. The firm is internationally recognized for representing Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion. At Crowell & Moring, exceptional client service begins with exceptional people. We are committed to delivering responsive, high-quality, and professional service to our clients and to one another, while continuously elevating standards of excellence across every aspect of our work. Job Summary The Senior Digital Marketing Coordinator will provide support for the firm’s website, client alert program, social media, podcast development, digital marketing, and other related activities. This role will also provide support for a variety of communications activities and projects.

Requirements

Strong proficiency with HTML, social media platforms, Microsoft Office Suite, and Adobe creative suite required.
Demonstrated ability to communicate clearly and effectively, both orally and in writing with internal and external contacts.
Excellent editing and proofreading skills.
Ability to adapt to changing priorities and maintain a productive and committed work effort, meeting deadlines and managing workload.
Ability to provide quality client service to both internal and external contacts.
Demonstrated ability to organize and prioritize multiple projects in a dynamic and complex environment to meet deadlines and daily requirements.
Demonstrated ability to work both independently and with others in a cooperative, enthusiastic and friendly manner to accomplish objectives and participate in team efforts.
Provide a willingness to work overtime and off-peak hours to serve internal and external client needs.
Demonstrated ability to acquire new skills quickly, particularly as it relates to digital marketing and production tools.

Nice To Haves

Knowledge of DealCloud (or applicable firm CRM tool), Lexblog/WordPress, Vuture or other communications/event management systems is a plus, but not required.
Strong project management experience is preferred.
CRM experience is a plus.
Prior law firm experience desirable.

Responsibilities

Assists in management of the firm’s website, including updating content, providing guidance for style and tone according to firm branding, monitoring expired content, tracking client permissions for website matter descriptions, helping to maintain the government experience database, and monitoring the mobile version of Crowell.com.
Manages the process for updating lawyer and professional biographies on Crowell.com, including ensuring compliance with bar guidelines.
Manages client alert formatting, risk review and distribution process.
Produces firm content, including podcasts and webinars.
Assists in the management of analytics and reporting for website, alerts, social media, webinars, email marketing, and podcasts. Provides input and analysis to key stakeholders as necessary.
Assists in optimization of website and blogs using SEO and GEO tools, ensuring website content is up-to-date and relevant.
Assists in management of digital marketing projects and tasks using project management tracking system.
Provides support for firm blogs.
Provides events management support, including attending/working live or webinar events and set-up, as well as monitoring digital promotion of events (website, social media, etc.).
Assists in managing the firm’s social media accounts and enhancing the firm’s presence on all social media platforms.
Posts items to the firm’s LinkedIn and Twitter accounts, as well as other applicable social media platforms and looks for opportunities to enhance the firm’s presence.
Provides support, training, and coaching to firm attorneys and other professional staff on use of social media and other digital branding channels.
Monitors website performance, finding and correcting errors in content, broken links, or other needed maintenance.
Serves as a first response for general marketing department requests; helps ensure general compliance with firm editorial and style guidelines.