Senior Digital Marketing & Communications Specialist - IGEN
About The Position
The Senior Digital Marketing & Communications Specialist serves as a key contributor responsible for leading the execution of digital marketing and communications initiatives that drive pipeline growth, strengthen brand awareness, and support business objectives across all product lines. This role operates with a high degree of autonomy and serves as a trusted partner to marketing, sales, product, and leadership teams by developing high-impact marketing content, managing digital channels, and delivering integrated marketing programs. The position owns critical B2B marketing assets and communication channels, provides recommendations on content and campaign effectiveness, and ensures marketing initiatives are aligned with business priorities while maintaining brand consistency and a high standard of execution. Preferred location for this position is our Corporate Headquarters in Appleton, WI.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or related field.
- 4-7 years of experience in B2B marketing, digital marketing, or marketing communications.
- Experience managing website content using a content management system (WordPress preferred), including page creation, content updates, and landing page development.
- Demonstrated experience creating professional marketing assets using Canva, Adobe Creative Suite (or similar design tools), and Microsoft PowerPoint.
- Experience creating marketing content across multiple formats, including blogs, email campaigns, presentations, website content, webinars, and social media.
- Familiarity with digital marketing channels, including websites, email marketing, and social media.
- Experience with marketing automation platforms and CRM systems (HubSpot preferred).
- Familiarity with webinar platforms and virtual event support.
- Experience utilizing AI-enabled tools to improve marketing productivity and content development.
- Strong written and verbal communication skills with exceptional attention to detail.
- Excellent organizational and project management skills with the ability to manage multiple projects and deadlines simultaneously.
- Portfolio demonstrating website, presentation, digital marketing, and creative work.
- Ability to travel occasionally in support of marketing events.
Responsibilities
- Own the day-to-day management, optimization, and continuous improvement of the company website, including content planning, landing page development, user experience enhancements, and ongoing maintenance that supports business and marketing objectives.
- Lead the development of digital and visual marketing assets, including sales collateral, social media graphics, website graphics, and other marketing materials that align with brand standards.
- Develop and execute high-impact marketing content and deliverables, including thought leadership, customer success stories, solution messaging, sales enablement materials, and digital campaigns that support demand generation and customer engagement.
- Support the planning and execution of webinars and virtual events, including registration pages, presentation production, attendee communications, and post-event follow-up.
- Execute and optimize integrated marketing campaigns across digital channels, leveraging performance insights and stakeholder feedback to drive engagement and business results.
- Serve as a primary marketing resource for partner marketing initiatives, developing co-branded programs, campaigns, and assets that strengthen strategic partnerships and market presence.
- Provide design and production support for customer presentations, proposal graphics, sales collateral, and other marketing materials.
- Assist with event marketing by creating booth graphics, signage, promotional materials, presentations, and other event-related assets.
- Utilize AI-enabled marketing tools and emerging technologies that improve productivity, enhance content quality, and increase the efficiency of marketing execution.
- Live our values of High Performance, Caring Relationships, Strategic Foresight, and Entrepreneurial Spirit
- Find A Better Way by championing continuous improvement and quality control efforts to identify opportunities to innovate and improve efficiency, accuracy, and standardization
- Continuously learn and develop self professionally
- Support corporate efforts for safety, government compliance, and all other company policies & procedures
- Perform other related duties as required and assigned
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What This Job Offers
Job Type
Full-time
Career Level
Senior
