Senior Digital Marketing Associate

Naveris•Waltham, MA

About The Position

Naveris is seeking a Senior Digital Marketing Associate to assist in the development and execution of omnichannel digital strategies targeting both physicians and patients. This role is responsible for managing and optimizing all digital marketing programs—including website, paid media, email automation, SEO/SEM, and analytics—to drive awareness, engagement, and utilization of NavDx ® testing. The ideal candidate is a hands-on, data-driven marketer with experience in healthcare or diagnostics and a deep understanding of digital channels that reach clinicians and patients effectively. You will collaborate cross-functionally with Marketing, Sales, Clinical, and Medical Education to ensure that all digital touchpoints deliver consistent brand messaging and measurable business outcomes.

Requirements

Bachelor’s degree in Marketing, Communications, Life Science or related field; advanced degree a plus.
5–8+ years of digital marketing experience in diagnostics, life sciences, healthcare, or biotechnology. Direct experience in precision oncology diagnostics preferred.
Proven experience designing and executing omnichannel campaigns targeting both healthcare providers and patients.
Hands-on experience managing and optimizing websites, SEO, and digital advertising campaigns (Google Ads, LinkedIn, programmatic).
Proficiency in Salesforce Marketing Cloud strongly preferred; experience with HubSpot, Marketo, or Pardot accepted.
Strong analytical and reporting skills, with experience using Google Analytics, Tableau, Salesforce or equivalent tools.
Demonstrated ability to manage external agencies, creative vendors, and web developers.
Excellent communication skills and cross-functional collaboration experience.
Comfortable operating in a fast-paced, high-growth commercial diagnostics environment.
Health Insurance Portability and Accountability Act (HIPAA) is a federal law that describes the national standards to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge. All roles at Naveris require compliance with legal and regulatory requirements of HIPAA and acceptance and adherence to all policies and standards at Naveris. Personnel acknowledges they are personally responsible for reporting any suspected violations or abuse and are required to complete HIPAA training when joining the company.

Responsibilities

Develop and own the digital marketing roadmap for both direct-to-physician and direct-to-patient initiatives, aligning with brand, content and commercial priorities.
Plan, launch, and optimize integrated digital campaigns across email, web, paid media, social, and search to drive engagement and conversion.
Ensure cohesive messaging and targeting across channels, leveraging data to personalize and automate outreach where possible.
Measure campaign performance and ROI, using insights to refine strategy.
Lead campaign development, build-outs, execution, and reporting within Salesforce Marketing Cloud Engage (preferred).
If not Salesforce Marketing Cloud, demonstrate equivalent expertise in HubSpot, Marketo, or a comparable marketing automation platform.
Design and execute automated journeys and segmented campaigns for both clinician and patient audiences.
Manage email compliance (CAN-SPAM, GDPR) and ensure CRM data hygiene in partnership with Sales Operations.
Oversee the Naveris.com website, including strategy, UX optimization, and vendor management.
Partner with IT, Content, and Designers to enhance site design, SEO, and performance metrics.
Track and report on website engagement, lead flow, and conversion metrics using analytics tools such as Google Analytics, Tag Manager, and Search Console.
Work closely with internal team and agencies in the creation of creative assets (emails, landing pages, ads, infographics, videos) that support campaign objectives.
Work closely with members of the marketing team to align content strategy into clear, compelling digital narratives appropriate for physician and patient audiences.
Define KPIs for digital performance across paid, owned, and earned channels.
Build dashboards to track campaign engagement, conversion, and pipeline contribution.
Continuously test, learn, and optimize creative, targeting, and channel mix to improve efficiency and impact.