Senior Digital Experience Manager

Xsolla • Raleigh, NC

4d • $100,000 - $120,000 • Remote

About The Position

Xsolla is a global commerce company that provides tools and services to help developers in the video game industry. The company is looking for a Senior Digital Experience Manager to oversee and improve the day-to-day operations of xsolla.com and its subsites. This role involves planning and executing launches, ensuring publishing efficiency, and enhancing site engagement. The position serves as an operational bridge between various departments including Marketing, Product Marketing, SEO, Performance Marketing, Product, Design, Copywriting, Engineering, DataOps, DevOps, Legal, and Events. The ideal candidate will translate business priorities into scalable web experiences and collaborate with the Product Owner on future platform development. The preferred location for this role is the East Coast.

Requirements

• 6-8+ years in web, digital experience, or website operations roles.
• At least 2-3 years leading cross-functional launches or running a large multi-site website, ideally at a B2B or technology company.
• Hands-on experience running a CMS and publishing workflow at scale, including templates, metadata, and SEO implementation.
• Comfort building and publishing pages directly.
• Technical web fluency: ability to troubleshoot and identify the source of issues (content, CMS configuration, analytics, infrastructure, Product, or Development).
• Experience with digital asset management (DAM) and content governance.
• Working knowledge of marketing and lead-generation tooling such as Salesforce, Pardot (Account Engagement), and Chili Piper.
• Strong UX eye and comfort using analytics to identify problems and validate improvements.
• Proven ability to lead cross-functional launches and align stakeholders without direct authority.
• Clear written and verbal communication skills.
• A bias for reliable execution.

Nice To Haves

• Experience with website migrations.
• Experience with experimentation and A/B testing.
• Experience in the video game industry.

Responsibilities

• Execute and continuously optimize web strategy across xsolla.com and all subsites.
• Identify and act on opportunities to improve engagement, site effectiveness, and user experience.
• Utilize analytics, UX feedback, and user-journey insights to prioritize improvements, collaborating with Product and Self-Service teams.
• Translate business priorities into clear, actionable web initiatives.
• Manage day-to-day web operations and publishing workflows.
• Oversee launch execution, release readiness, and ongoing site updates.
• Manage the intake, prioritization, and delivery of marketing, launch, and go-to-market web requests, escalating critical needs with Product and Engineering.
• Maintain a clear, shared view of active web initiatives and priorities.
• Act as the operational lead for the Content Management System (CMS) and publishing systems for xsolla.com.
• Perform hands-on tasks including building, updating, and publishing content directly in the CMS, while leading Web Ops and coordinating with Product, Design, Development, SEO, DataOps, and DevOps.
• Partner with Product on template improvements and contributor workflows.
• Ensure consistency in templates, metadata, SEO implementation, and UX standards.
• Support migrations and help the web ecosystem scale operationally.
• Own operational outcomes for go-to-market and lead-generation workflows, including meeting-booking experiences, lead capture and routing, and integrations with Pardot and Salesforce (current tooling includes Chili Piper).
• Resolve issues directly or coordinate with Marketing Operations and Salesforce administrators.
• Ensure these systems remain aligned with Marketing, Sales, Events, and campaign execution.
• Serve as the primary web lead for Integrated Marketing and go-to-market stakeholders.
• Conduct recurring syncs, launch planning, and implementation alignment across Marketing, PMM, Sales, PR, Events, Design, and Engineering.
• Align day-to-day execution with platform capabilities and the Product roadmap.
• Provide UX feedback and user-journey recommendations across web initiatives.
• Collaborate with Design and Product to improve information architecture, navigation, usability, and conversion flows.
• Partner with SEO, Analytics, and DataOps to track engagement and identify optimization opportunities.
• Monitor traffic, engagement, conversion, booking performance, and publishing velocity.

Benefits

• 100% company-paid medical, dental, and vision plans
• Unlimited Flexible Time Off
• Personalized career roadmap
• Investment in professional development through training and educational opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed