Senior Digital Account Executive (New England)

RR Donnelley•Boston, MA

1d•Remote

About The Position

The Senior Account Executive is a principal sales representative for Iridio by RRD, responsible for growing the business, securing new enterprise accounts, and cultivating long-term partnerships with brands and advertising agencies. The role calls for a self-directed sales professional with a hunter mindset and an established network of industry decision-makers. The successful candidate consults with client executives on digital media products, data-targeting capabilities, and omnichannel strategies, applying MarTech and AdTech expertise to identify revenue opportunities and address client marketing challenges. The Senior Account Executive develops customized media strategies and complex commercial proposals, leads consultative sales cycles from prospecting through contract execution, and serves as a trusted client advisor. The position involves close collaboration with internal sales, strategy, product, and operations teams to align resources with client objectives. It is remote, with candidates in New England preferred, and requires approximately 20–30% business travel as needed.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field, or an equivalent combination of relevant education and professional sales experience.
At least 5 years of direct digital media or AdTech/MarTech solution sales experience.
At least 7 years in quota-carrying sales, with demonstrated consistent success.
Applicable RRD Account Management experience will be considered.
Demonstrated consistent quota overachievement in net-new business acquisition.
An active, established network of decision-maker relationships across brand marketers and advertising agencies.
Proven success leading complex, multi-touch consultative sales cycles from cold prospecting through contract execution.
Deep understanding of programmatic media, Connected TV (CTV), retail media networks, consumer data graphs, and identity resolution.
Strong communication, presentation, and negotiation skills, including the ability to influence C-suite decision-makers.
Initiative, foresight, and independent judgment to manage multiple prospective sales cycles simultaneously.
Experience with CRM systems such as Salesforce, sales intelligence platforms, and Microsoft Office Suite.
Proficiency with PowerPoint, Excel, Word, Outlook, Salesforce, LinkedIn Sales Navigator, ZoomInfo, Zoom, Microsoft Teams, and Slack.

Nice To Haves

Residence in the New England region: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, or Vermont.

Responsibilities

Identify, prospect, qualify, and close new enterprise brand and agency clients across key commercial verticals.
Use established relationships with industry decision-makers to build a sales pipeline and generate revenue.
Conduct data-driven consultative sales processes that align digital media solutions, data targeting, and omnichannel capabilities with client goals.
Develop customized media strategies and pitch frameworks to address complex marketing challenges for senior executives.
Manage client relationships as a trusted advisor, providing strategic oversight and market insights and coordinating effective solution execution with internal teams.
Maintain expert knowledge of digital advertising trends, retail media networks, programmatic advertising, and data privacy developments.
Maintain accurate sales forecasts and opportunity tracking in the company CRM.
Collaborate with internal sales, strategy, product, and operations teams to structure complex commercial proposals and support client objectives.
Recommend innovative strategies for client targeting, media planning, and campaign optimization.
Travel as needed for client meetings, industry conferences, and company events.