Senior Device Sales Marketing Manager

Roku•Santa Monica, CA

2d•Hybrid

About The Position

Roku is seeking a Senior Device Sales Marketing Manager to lead marketing strategy and drive device sell-through across retail, e-tail, and direct-to-consumer channels. This senior role partners closely with Roku’s Retail Sales and Strategy team, bridging brand, product, and cross-channel marketing execution. The position involves translating channel priorities, product narratives, and business objectives into impactful marketing programs to enhance conversion rates, strengthen Roku's retail presence, and boost device sales. The role requires strategic leadership and hands-on execution, with the ability to shape plans with senior leaders and collaborate cross-functionally to bring them to life.

Requirements

10+ years of marketing experience, with a clear emphasis on sales marketing, shopper marketing, and/or channel marketing.
Deep expertise in retail marketing: understanding of planograms and retail space strategy, in-store display and messaging best practices, and experience working with major retail partners to execute impactful in-store marketing programs.
Fresh retail craft and willingness to approach things differently, applying CPG-style thinking to consumer electronics.
Demonstrated track record of driving measurable sales results through e-tail channel optimization, including A/B testing across product content, promotions, and paid placements on Amazon and other major online retailers.
Experience managing direct-to-consumer sales marketing, including promotion design, offer testing, conversion rate optimization, and building distinct consumer reasons to buy from DTC.
Familiarity with retail/e-tail dynamics, seasonal promotional planning, and high-velocity retail events (Prime Day, Black Friday, holiday, etc.).
Proven ability to manage and optimize large marketing budgets, with clear accountability for ROI and performance against business goals.
Strong analytical skills and the ability to design experiments, interpret results, and translate data into compelling strategy and action.
Comfort working at the intersection of Marketing, Sales, and Finance. You can speak the language of each and hold your own in conversations about margin, sell-through, and return on ad spend.
Demonstrated experience presenting to and influencing VP- and C-suite-level audiences through data-driven insights and rationale; executive presence and communication skills that instill confidence.
Cross-functional leadership ability. You know how to build alignment and drive execution across teams where you don’t have direct authority.

Nice To Haves

Experience in consumer packaged goods is a plus.

Responsibilities

Own the holistic, cohesive marketing strategy, planning, and tactical execution of major retail moments (holiday, Back to School, etc.) across all sales channels.
Serve as the senior marketing counterpart and strategic partner to Roku’s Retail Sales and Strategy leadership, aligning marketing programs to channel strategies and sales goals across retail, e-tail, and direct-to-consumer.
Partner with Retail Channel Marketing to develop and execute in-store merchandising, fixture and display programming, signage, and messaging approaches that attract customers, maximize space, and drive sales conversion.
Lead e-tail marketing strategy across key retailers (Amazon, Walmart, Target, Best Buy, and others), in partnership with Media Distribution, Paid Marketing, and other teams.
Spearhead structured A/B tests across product listings, promotional offers, sponsored placements, and creative content to identify and scale the strategies and tactics that drive optimal conversion.
Provide guidance on retailer co-op and MDF budgets, ensuring dollars are allocated with rigor and accountability, directing spend to the highest-impact programs, and tracking ROI against clear performance metrics.
Drive sales marketing on Roku.com. Develop distinct value propositions, promotional offers, and marketing strategies that give consumers compelling reasons to buy directly from Roku.
Design and lead a continuous test-and-learn program across creative effectiveness, promotional mechanics, audience targeting, and channel mix using a data-driven, always-learning mindset.
Partner cross-functionally with Product, Creative, Finance, Retail Sales, and broader Marketing leadership to ensure channel marketing is coordinated and aligned to Roku’s overall device strategy and revenue goals.
Interface with VP- and C-suite-level stakeholders; present strategy, results, and recommendations with clarity and conviction.