Senior Developer Marketing Specialist (Auth0)

Okta•Washington, DC

1d•Remote

About The Position

Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. This person will: Build the marketing strategy for Auth0 Developers, collaborating with the broader Marketing, Product, and Developer Led Growth teams to execute initiatives to drive customer acquisition. Act as a bridge between the Marketing teams and the Developer Led Growth (DLG) Self Service team to ensure the Company marketing strategy is aimed at maximizing DLG funnel goals. Partner with Marketing for nurture campaigns, webinars, social media, and blog posts that tell the story of how Auth0product supports startups, developers and nonprofit organizations. Champion Developer Experience: Advocate for Auth0’s developer-centric features internally and externally, leading product and feature launches, creating market-validated content. Stay Informed: Build deep knowledge of the identity landscape, Auth0 solutions, and developer use cases to inform strategy and execution. Create, roll out, and maintain non-technical content such as web copy and content, demos, videos, workshops, tutorials, blogs, and events to connect Auth0’s capabilities to customer needs. Develop Messaging & Positioning: Craft and implement clear, concise, and developer-friendly messaging and positioning for Auth0’s solutions, translating complex technical concepts into impactful narratives. Contribute to the full lifecycle of campaigns, from ideation and development to launch and optimization, including Paid and Digital marketing. Reports To: Senior Manager, Developer Marketing

Requirements

Experience in communicating directly with developers and working with organizations/platforms that service them
Strong understanding of the unique needs of the developer persona
Proficiency in reporting funnel metrics
Outstanding written and verbal communication skills
Excellent verbal and written communication skills and ability to tell compelling stories in an efficient way.
Experience working in a fast-paced environment
Thrive (Push, push, push) to get things done in a complex environment
Demonstrated ability to collaborate with teams in a fast-moving, dynamic and sometimes ambiguous business environment across time zones
Transparency and comfort working with open communication channels
You have experience launching products, developing messaging and product positioning
Comfort in picking up dropped balls and helping projects get to the finish line
Proven ability to develop and execute Go-to-Market (GTM) strategies for technical products
Comfort with Independence and a Sense of Ownership is integral to success in this role. Candidates must understand how to collaborate across many established teams, within their own team, and independently ideate the best team and solo projects in enablement. Creativity and resourcefulness are necessary and encouraged.

Responsibilities

Build the marketing strategy for Auth0 Developers, collaborating with the broader Marketing, Product, and Developer Led Growth teams to execute initiatives to drive customer acquisition.
Act as a bridge between the Marketing teams and the Developer Led Growth (DLG) Self Service team to ensure the Company marketing strategy is aimed at maximizing DLG funnel goals.
Partner with Marketing for nurture campaigns, webinars, social media, and blog posts that tell the story of how Auth0product supports startups, developers and nonprofit organizations.
Champion Developer Experience: Advocate for Auth0’s developer-centric features internally and externally, leading product and feature launches, creating market-validated content.
Stay Informed: Build deep knowledge of the identity landscape, Auth0 solutions, and developer use cases to inform strategy and execution.
Create, roll out, and maintain non-technical content such as web copy and content, demos, videos, workshops, tutorials, blogs, and events to connect Auth0’s capabilities to customer needs.
Develop Messaging & Positioning: Craft and implement clear, concise, and developer-friendly messaging and positioning for Auth0’s solutions, translating complex technical concepts into impactful narratives.
Contribute to the full lifecycle of campaigns, from ideation and development to launch and optimization, including Paid and Digital marketing.