Senior Developer Marketing Manager

Cloudera•New York, MA

2d•$134,000 - $160,000•Remote

About The Position

Cloudera is seeking a strategic, highly collaborative Senior Global Developer Marketing Manager to define, lead, and coordinate global developer marketing programs. The role connects developer marketing initiatives with broader marketing teams, translating developer community insights into actionable strategies and delivering integrated programs that drive engagement, preference, adoption, and pipeline. It is responsible for building and supporting go-to-market programs across regions and maintaining a consistent brand voice across technical touchpoints. The position operationalizes the developer relations strategy as an integrated marketing plan; aligns developer initiatives with product marketing, brand, demand generation, and field marketing; and develops an ideal customer profile playbook for developer and practitioner audiences. It owns developer acquisition programs, coordinates campaign efficiency measurement, and designs, scales, and governs developer programs within global marketing funnels. The manager also works with Marketing Operations to refine developer personas and measure community metrics, health, and sentiment; translates technical engagement into business impact; manages program budgets and ROI; and ensures developer content and programs support regional sales plays and field campaigns. The anticipated annual base salary range is $134,000–$160,000. Individual compensation depends on skills, experience, qualifications, and primary work location. Non-sales roles are eligible for the corporate incentive plan. The role is not eligible for immigration sponsorship.

Requirements

At least 6 years of experience in persona-based demand generation and developer marketing.
At least 2 years of experience in a strategic, cross-functional capacity.
A proven track record of orchestrating complex programs across distinct marketing disciplines.
Deep understanding of developer personas, workflows, open-source dynamics, and modern software development landscapes.
Exceptional ability to translate technical concepts into business value for marketing stakeholders, and vice versa.
Demonstrated experience building community governance models and engagement mixes.
Proficiency with marketing analytics tools such as Tableau and SFDC.

Responsibilities

Translate the developer relations strategy into an integrated global marketing programs plan.
Align developer marketing initiatives with product marketing content, brand campaigns, demand generation, and field marketing programs.
Create an ICP playbook for developer and practitioner audiences, including its purpose, actions, and goals.
Drive consistency, repeatability, compliance, scalability, and adoption of developer programs across marketing.
Own developer acquisition initiatives and coordinate with Demand Generation to track paid campaign efficiency and experimental acquisition channels.
Design, scale, and govern global developer programs that integrate with global marketing funnels.
Refine the developer persona framework with Marketing Operations and track community metrics, health, and sentiment.
Translate technical engagement metrics into business impact and use data to guide decisions.
Prioritize and manage program spending within budget allocations and align ROI with programs.
Collaborate across marketing to develop campaign content, narratives, and developer-focused activations.
Ensure developer-focused content and programs are used effectively in regional sales plays and field marketing campaigns.