Senior Designer

Proper Hospitality Careers•Santa Monica, CA

13d•Hybrid

About The Position

Proper Hospitality is a design-forward hospitality company operating a growing portfolio of properties under the Proper Hotels, By Proper, and The Collective brands. We are seeking a Senior Designer to join our Los Angeles-based creative team. This is a senior, hands-on design and art direction role for someone who can execute at a high level and bring a creative brief to life. Reporting to the Creative Director, this person owns design and art direction for a defined set of Proper properties and F&B concepts, building real brand fluency with those accounts, while contributing to high-visibility launches and campaigns across the broader portfolio. The Creative Director sets the brief, vision, and team direction; this role is responsible for executing and elevating that vision with precision and craft. Day-to-day digital design execution (email, social, web) sits with the Digital Designer; this seat is focused on design, art direction, and photography for the portfolio’s most significant creative moments, and on producing polished, on brand work across a defined set of properties.

Requirements

5–7 years of experience in graphic design and art direction, with a portfolio that demonstrates both strong hands-on execution and creative leadership
Demonstrated experience leading creative for launches, campaigns, or brand rollouts, ideally in a multi-property or multi-brand environment
Proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and Canva
Experience art directing photographers, stylists, and production talent on set
Strong understanding of typography, layout, and visual hierarchy
Strong communication skills; comfortable taking direct briefs from cross-functional partners, receiving feedback, and managing multiple concurrent projects with clear ownership
Highly organized with the ability to manage multiple concurrent projects in a fast-paced environment

Nice To Haves

Motion or video editing (After Effects, Premiere, or similar)
Experience with social and digital marketing campaigns
Interest in or exposure to hospitality, travel, lifestyle, or fashion brands
Photography skills (shooting), a meaningful plus for smaller activations and campaign moments
Existing vendor and talent relationships are a strong plus

Responsibilities

Lead design and art direction for property and restaurant/hotel launches, campaigns, and other high-visibility creative projects across the Proper portfolio
Remain hands-on in Figma, Adobe Creative Suite, and Canva, producing polished, on-brand design work across print and digital formats
Art direct photographers, stylists, and retouchers on launch shoots and campaigns; build and maintain a trusted vendor and talent network for the projects you run.
Translate shoots and campaigns into cohesive editorial stories across social and web, selecting, sequencing, and framing assets to tell a complete brand narrative.
Maintain Proper’s design standards across all delivered work
Take the Creative Director’s brief and execute it fully, from concept to delivery, with minimal hand-holding and strong creative instincts
Support the Creative Director in sequencing priorities across concurrent projects; flag capacity and conflicts proactively
Participate in team-wide creative check-ins led by the Creative Director
Accept direct briefs from Marketing, F&B, and property teams, keeping the Creative Director in the loop on priorities and capacity
Collaborate with photographers, stylists, and outside production partners on launch photography and campaign shoots
Incorporate feedback quickly and thoughtfully from the Creative Director and cross-functional partners
Champion the Proper culture, contributing to a positive, collaborative environment
Stay current with design, photography, and hospitality/lifestyle trends, bringing an informed perspective to creative discussions