Senior Designer, Toys

Comfrt

3d•Remote

About The Position

Comfrt is a rapidly growing lifestyle brand focused on comfort and emotional well-being, expanding into new product categories. We are seeking an exceptional Senior Designer, Toys to build our newest product category from the ground up. Our vision is to create toys that spark joy, evoke nostalgia, inspire playfulness, and deliver the signature comfort our customers love, connecting with people emotionally. This role offers an exciting opportunity to shape a new category within a fast-growing brand, with significant potential for growth, creativity, and category ownership. We are looking for a highly creative, commercially minded, and hands-on Senior Toy Designer with deep experience designing and developing successful consumer products. The ideal candidate has 8-10+ years of relevant industry experience, ideally from an established toy brand or a high-growth company. You are passionate about creating innovative toys, pushing the boundaries of play, and combining fresh ideas with thoughtful details. You understand what makes a toy irresistible and are excited by the opportunity to design products that support mental well-being through comforting sensory experiences. You can transform imaginative ideas into commercially successful, production-ready products. We need someone passionate about toys, driven by innovation, who moves quickly, thrives in ambiguity, and takes full ownership. You will be comfortable generating concepts, creating technical packages, collaborating with manufacturers, and driving projects through development. This is a hands-on role for someone who loves creating products and believes in the power of thoughtful design to support emotional wellness.

Requirements

8–10+ years of professional experience in toy design, plush design, character product design, or highly relevant adjacent categories.
Must have experience at an established toy-relevant brand or consumer product company that has successfully scaled its business, product assortment, and distribution.
Proven experience designing commercially successful toys or character-driven consumer products.
Demonstrated experience taking original concepts from ideation through factory development and production.
Strong understanding of toy design, construction, materials, manufacturing processes, and technical development.
Advanced skills in Adobe Illustrator and Photoshop, with strong digital sketching, illustration, and rendering capabilities.
Strong proficiency in creating comprehensive technical design packages for manufacturing.
Experience working directly with overseas factories and managing multiple sample iterations.
Familiarity with toy safety standards, material performance, testing considerations, and age-appropriate design.
Strong understanding of cost-conscious design and designing for scalable manufacturing.
Portfolio demonstrating outstanding creativity, strong character development, original concepts, and successful commercial products.
Strong communicator and presentation skills, ability to influence and inspire cross functional partners and leadership.
Maintains composure, manages emotions appropriately, and handles ambiguity, changing priorities, and differing opinions with confidence and professionalism.
Exceptional collaborator. Builds strong, trusting relationships across cross-functional teams, communicates openly, and works effectively with diverse personalities and perspectives.
Combines imaginative, right-brain creativity with left-brain organization, problem-solving, strategic thinking, and disciplined execution.
Experience working in a fast-paced, entrepreneurial, or high-growth consumer brand environment.
Proven ability to work effectively and independently in a remote environment.

Nice To Haves

Experience with recognized toy, plush, collectible, or character-driven brands.
Background in developing sensory, squishy, weighted, comfort-focused, or novelty products.
Experience building or expanding a new product category within an established brand.
Experience designing products that have scaled into high-volume production and broad commercial distribution.
Understanding of collectible behavior, character licensing, gifting, and consumer-driven toy trends.
Ability to use 3D design and visualization software to accelerate product development.

Responsibilities

Lead creative design and concept development for Comfrt’s expanding toy category.
Develop original, playful, nostalgic, and emotionally engaging toy concepts that reflect Comfrt’s brand identity.
Create new characters, shapes, silhouettes, expressions, textures, and interactive features that differentiate our products in the marketplace.
Explore multiple toy categories, including plush, weighted toys, sensory toys, squishies, novelty toys, collectibles, and comfort-focused companions.
Develop compelling character personalities, stories, and distinctive design details that create emotional connections with consumers.
Translate consumer insights, emerging trends, and market opportunities into original, commercially viable product concepts.
Present creative direction through mood boards, hand sketches, digital illustrations, renderings, material boards, and physical prototypes.
Establish cohesive design languages and recognizable product families with opportunities for expansion and collectibility.
Balance originality and playfulness with commercial appeal, functionality, and brand consistency.
Own the end-to-end design process, from initial concept through production-ready design approval.
Create detailed, accurate technical packages with measurements, construction details, materials, trims, colors, artwork, and manufacturing specifications.
Develop technical illustrations, multi-view drawings, product specifications, and detailed construction instructions for factories.
Design and develop plush patterns, soft sculptures, dimensional forms, and other toy constructions in partnership with technical and manufacturing teams.
Specify fabrications, fillings, weights, textures, sensory components, embroidery, prints, attachments, and functional features.
Develop innovative tactile and sensory experiences through thoughtful material and construction choices.
Research and introduce new materials, manufacturing techniques, and product innovations.
Work directly with manufacturers to translate concepts into successful physical samples.
Review and evaluate prototypes for aesthetics, hand feel, construction, functionality, durability, and overall execution.
Provide clear, actionable sample comments and revisions to achieve design intent efficiently.
Ensure final products maintain strong design integrity while meeting commercial cost targets and production requirements.
Strong understanding of toy safety standards and protocols, implementing into designs.
Partner with Product Development, Sourcing, and Quality teams to ensure designs meet applicable toy safety, testing, and regulatory requirements.
Stay deeply connected to the toy industry, social trends,, including emerging brands, character trends, collectibles, sensory products, and consumer behavior.
Monitor trends across toys, entertainment, pop culture, lifestyle, and adjacent categories.
Identify whitespace opportunities and product concepts that can resonate with both kids and adults.
Bring forward fresh ideas and unexpected product features that create excitement and differentiation.
Understand what drives viral toy trends, emotional attachment, collectibility, repeat purchasing, and gifting.
Leverage competitive research while ensuring Comfrt develops original and distinctive products.
Continuously explore innovations in materials, functionality, and tactile experiences.
Partner closely with Product leadership to establish product direction, priorities, and seasonal assortments.
Collaborate with Product Development, Sourcing, Merchandising, Marketing, and Quality teams throughout the product lifecycle.
Work directly with domestic and overseas suppliers to resolve design challenges, review samples, and accelerate development.
Manage multiple design projects simultaneously while meeting aggressive development timelines.
Proactively identify potential development challenges and recommend practical solutions.
Maintain organized, accurate design documentation, technical packages, and sample approvals.
Communicate progress, priorities, and challenges clearly across a remote, cross-functional team.
Incorporate feedback quickly while maintaining strong creative judgment and ownership of the final product.