Senior Designer, Paid Social (multidisciplinary)
About The Position
Ro is a direct-to-patient healthcare company focused on helping patients achieve their health goals through accessible and effective care. Ro offers nationwide telehealth, labs, and pharmacy services, integrated into a platform that provides an end-to-end healthcare experience. The company has received numerous workplace awards and is recognized for its impact in healthcare. As a Senior Designer, you will contribute to shaping the future of healthcare by infusing design excellence into all Ro touchpoints. This role involves tackling conceptual challenges and maintaining a high level of craft in design work, with a specific focus on creating iterative and net-new performance-driven paid social content across various platforms. You will join a creative team passionate about making a difference in healthcare, emphasizing user empathy, authenticity, and meticulous attention to detail. The ideal candidate will be driven to build a brand and design work that empowers individuals to make informed health decisions, believing in design's role in making health information accessible.
Requirements
- Experience designing against key performance metrics such as click-through rate (CTR), conversion rate (CVR), and CAC.
- Demonstrated history of executing work that contributes to and exceeds key business goals.
- Portfolio showcasing clear examples of direct response marketing, including paid social ad video and static assets, and iterative testing examples.
- Excellent visual design craft with stylistic breadth, attention to detail, and an obsession for pixels.
- Strong foundation in type, space, form, color, and visual hierarchy.
- Proficiency in Figma, AfterEffects/Premiere, Photoshop, and Illustrator.
- Strong working knowledge of advertising fundamentals.
- Passion for learning about new platforms and technologies.
- Extensive experience creating dynamic, engaging short-form content tailored to platform-specific formats (Instagram, TikTok, YouTube, etc.), with a strong understanding of transitions, motion graphics, and sound editing.
- Experience playing an integral role in launching effective, stunning paid social work.
- Ability to ideate multiple concepts and directions while maintaining focus on business and user goals.
- Deep understanding of social media nuances and content performance across different platforms.
- Great perseverance and an iron-clad work ethic; willingness to do whatever needs to be done.
- 5-7 years of experience in a relevant role.
Nice To Haves
- Experience with content creation.
Responsibilities
- Concept and create visually captivating paid social content (static, video, GIF, etc.) that drives conversion and user engagement while communicating brand messaging, measured against metrics like CTR, CVR, and CAC.
- Brainstorm and create a high volume of new ad concepts, leveraging performance insights and growth metrics to identify patterns, distill insights, and form hypotheses for creative iteration.
- Own paid social workstreams, developing templates and frameworks for efficiency and infusing the Ro growth ecosystem with fresh, brand-aligned creative.
- Partner with a conceptual copywriter to introduce new ways to express the brand and explore new ways to express ourselves on platforms like Meta and TikTok.
- Stay engaged with the latest design and social media trends, technologies (including AI), and industry best practices to enhance creative deliverables.
- Bring ideas from concept to execution independently and collaboratively, creating and iterating on a high volume of creative quickly.
- Partner with external partners and freelancers as needed.
Benefits
- Competitive equity and benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
