Senior Designer - Email Marketing (Consumer Tax)

H&R Block•Remote, MO

11d•$89,800 - $134,700•Remote

About The Position

At H&R Block, the Senior Designer is responsible for designing and delivering compelling, customer-centered email experiences that support acquisition, engagement, retention, and conversion goals across the Consumer Tax business. This role serves as the creative lead for email design, translating marketing strategies and business objectives into effective customer communications that align with H&R Block’s brand standards and customer experience principles. Reporting into Creative within Marketing, this role partners closely with CRM Marketing, Content Strategy, Marketing Operations, Analytics, Customer Experience, and Brand teams to create impactful email campaigns throughout the customer lifecycle. The Email Design Lead combines strong visual design expertise with an understanding of email best practices, customer behavior, and performance metrics to continuously improve campaign effectiveness.

Requirements

Bachelor's degree in Graphic Design, Digital Media, Marketing, Communications, or a related field
5+ years of experience in email design, digital design, CRM marketing, performance marketing creative, or related disciplines
Demonstrated experience designing customer-facing email campaigns in a high-volume marketing environment
Strong visual design skills with experience creating effective, conversion-focused digital communications
Knowledge of email marketing best practices, responsive design, accessibility standards, and customer journey principles
Experience working within established brand guidelines and design systems
Ability to balance creative excellence with business objectives and performance goals
Experience leveraging performance metrics and customer insights to improve creative effectiveness
Strong collaboration, communication, and stakeholder management skills
Proficiency with Adobe Creative Cloud, Figma, and related creative tools
Strong attention to detail and ability to manage multiple projects in a fast-paced environment

Nice To Haves

Experience working with email marketing platforms and HTML email production processes preferred

Responsibilities

Lead the design and execution of email creative across Consumer Tax marketing campaigns and customer journeys
Create customer-centered email experiences that align with business objectives, customer needs, and brand standards
Partner with CRM Marketing teams to develop creative solutions that support acquisition, engagement, retention, and conversion initiatives
Collaborate with copywriters, content strategists, marketers, and developers to bring email campaigns from concept through production
Translate campaign objectives, customer insights, and business requirements into effective visual communications
Ensure all email creative follows accessibility standards, responsive design principles, and channel best practices
Support testing and optimization efforts by developing creative variations and applying insights from campaign performance results
Maintain and evolve email design systems, templates, and component libraries to improve consistency and efficiency
Review creative work to ensure quality, accuracy, and alignment with brand guidelines
Stay current on email marketing trends, customer experience best practices, and emerging design capabilities
Partner with Marketing Operations and development teams to ensure designs are executed effectively across platforms and devices