Senior Designer - Editorial, Creative

Wealthfront•Palo Alto, CA

9d•Remote

About The Position

The Creative Team at Wealthfront is searching for a Senior Designer to lead the visual direction and executions for "Vested Interest", our editorial program focused on timely content around the surprising ins-and-outs-of the economy. The goal of this growing vertical is to empower digital natives to make informed financial decisions through timely, unique content that connects the prevailing macroeconomic news with their personal finance goals. Youâ€™ll collaborate with our content team to ideate and deliver weekly visual assets for the program, which will include a mix of headers, charts, photo composites and illustrations to support a variety of financial topics. This designer will be a hands-on builder who is able to connect their creative decisions back to audience insights, with a flexibility in adapting their directions according to shifting drafts and unique approaches to various distribution channels.

Requirements

3+ years as a visual designer in an agency, studio, or in-house creative team.
Experience working collaboratively with a team on a timely content program with a recurring cadence.
A strong background and passion for both foundation digital creative (layout, typography, color) and experimental production (collage, 3D, illustration, AI)
Experience adapting consistent and effective visual expressions across digital, video, and social channels.

Nice To Haves

Direct experience working with a content team.
Technical motion production skills with After Effects (or a similar program).
Effective usage of AI to illustrate concepts or final assets.
Illustration or drawing skills.
Financial background with investing or macro-economics.

Responsibilities

Lead our editorial executions with a keen understanding of its audience(s) and business objectives.
Foster strong relationships with our editorial and marketing teams to streamline collaboration and develop opportunities that expand on our vision towards timely content.
Contribute to and refine strategic insights, enhancing the creative development process.
Deliver brand level impact through exceptional design craft, balancing expressiveness with clarity and scalability, and anticipating longer-term brand system needs.
Dive into early drafts and research materials to develop informed perspectives.
Share unique knowledge and craft skills to uplevel the executions of other creative teammates and our overall approach towards educational content.
Ideate and produce assets from concept to delivery, working directly with content peers and incorporating stakeholder feedback effectively.
Deliver multiple strategic directions each week, testing our assumptions and uncovering surprising solutions.
Take on financial concepts with ambiguous visual approaches, driving them from concept to execution.
Collaborate with creative team members to evolve brand expressions and maintain brand consistency.
Adapt your executions and tailored messages and innovative executions across various media channels.