Senior Designer, Design and Strategy Concept

Target•Minneapolis, MN

2d•Hybrid

About The Position

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It’s how we care, grow, and win together. At the heart of one of the world’s best loved and most recognizable brands is an impeccable Product Development & Design organization. We thrive on the magic of discovering that just-right thing, and we infuse everything we do with our passion for affordable style. We concept, develop, make and deliver modern new favorites that Target guests expect and deserve. We are trend and style experts who stay ahead of the curve, proactively identifying our market’s needs and exceeding them, every time. Join our dynamic and inventive team to influence the style, quality and value that decisively position Target above the competition. Here, you’ll be close to the action of dreaming up and bringing to life the Target-owned brands that surprise and gratify guests. The role of the Design Strategy & Concept team within the Home OBPDP organization is to provide both the strategy and inspirational direction necessary to both the assortment and design process within the Home Pyramid. The ideal candidate has an in-depth knowledge of the Home space, a keen eye for identifying market trends and consumer shifts, and is able to craft and articulate visual brand stories that clearly tie back to brand and pyramid level strategies. As a Sr. Designer for the Home Design Strategy & Concept team, you will conduct consumer, industry and product research, leveraging those insights to influence Owned Brand identity and create seasonal brand concepts that drive both enterprise and Owned Brand strategy. You’ll play an integral part of the larger design org., closely collaborating with design teams across all categories, and influencing peers and leaders. In addition to driving the creation of seasonal brand concepts, you will act as a brand captain for one of our anchor home brands, Threshold or Room Essentials, playing a key role in concept execution from ideation to go to market through design execution and connected storytelling. Core responsibilities of this role are outlined below, but job duties may change at any time due to business needs. This role will work from our Downtown MN campus. They currently are 4 days in office per week. This is not a remote eligible position. In this role you will: Understand, research, react to and synthesize external macro drivers and consumer imperatives such as economic shifts, the influence of AI, and changing societal norms, translating them into actionable home specific direction Research and synthesize forward looking industry and esthetic trends to create brand right, directional seasonal concepts used to inform both seasonal assortments and cross-category development Act as a Brand Captain for one of Home’s key Owned Brands, Threshold or Room Essentials, ensuring consistent and cohesive execution of assortments across product categories, working with merchandising, visual merchandising and marketing teams to ensure a seamless go to market experience. Act as a point person between various design teams across divisions, ensuring divisional and category needs are considered and addressed Drive differentiated Owned Brand identity through color, form, material, price and theme

Requirements

5+ years experience in product or concept design within home
Adept at synthesizing and actioning against business strategy goals
Has a deep understanding of the home industry from mass, to designer and aspirational brands
Developed sense of color, material, pattern and technique across all home categories
Strong collaborator, understanding of how to influence cross-functional peers and leaders
Ability to multitask and meet deadlines in a fast-paced environment
Strong written and visual presentation skills
Bias to action, innovation and adaptability with an emphasis on problem solving and critical thinking

Responsibilities

Understand, research, react to and synthesize external macro drivers and consumer imperatives such as economic shifts, the influence of AI, and changing societal norms, translating them into actionable home specific direction
Research and synthesize forward looking industry and esthetic trends to create brand right, directional seasonal concepts used to inform both seasonal assortments and cross-category development
Act as a Brand Captain for one of Home’s key Owned Brands, Threshold or Room Essentials, ensuring consistent and cohesive execution of assortments across product categories, working with merchandising, visual merchandising and marketing teams to ensure a seamless go to market experience.
Act as a point person between various design teams across divisions, ensuring divisional and category needs are considered and addressed
Drive differentiated Owned Brand identity through color, form, material, price and theme