Senior Demand Planner

Masco Corporation • St. Thomas, ON

2d • Hybrid

About The Position

Masco Canada is seeking a Senior Demand Planner to join their Supply Chain team. This role is responsible for leading advanced demand planning activities, driving S&OP process maturity, and supporting strategic decision-making. The Senior Demand Planner will bridge Sales, Production, Finance, and Purchasing to ensure alignment and provide data-driven insights. This position directly supports service level performance, inventory health, forecast quality, and revenue alignment by ensuring demand plans and key S&OP processes are accurate, unbiased, and actionable. The role involves leading the Bathing department S&OP process, managing demand planning for the Commercial category in the US and Canada, and representing demand planning in S&OP meetings. The Senior Demand Planner will also provide backup leadership and coaching to the demand planning team, act as a first point of escalation for forecasting issues, and lead cross-functional analysis. KPI reporting, improving demand signal quality, and owning a rolling 16-month demand forecast are also key responsibilities. The role requires collaboration with Supply Planning and continuous improvement of the S&OP process, including monthly demand planning meetings with Sales.

Requirements

• Minimum 3-year college diploma or university degree in Supply Chain, Business, Economics, Statistics, or related field
• 5–8 years of experience in demand planning, forecasting, S&OP & IBP
• Prior experience with CPFR and exposure to S&OP/IBP
• Demonstrated excellence in analysis, decision-making, and problem solving
• Advanced MS Office skills (Excel/VBA/Power Query, Power Automate, PowerPoint, Word, Outlook)
• Advanced knowledge of Power BI (dashboards, data models).
• SQL familiarity (e.g., Viewpoint Sequel)
• ERP experience (JD Edwards preferred)
• Familiarity with demand planning systems (e.g., Netstock)
• Familiarity with statistical concepts as they relate to forecasting
• Strong work ethics and positive team attitude, with the ability to collaborate across functions
• Effective communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical audiences.
• A collaborative team player with strong influencing skills, able to build trust and alignment across stakeholders
• Action-oriented, comfortable taking calculated risks to drive customer and business value
• Outcome-focused, with strong critical thinking and visualization skills to enable continuous improvement
• An effective communicator who can influence, challenge assumptions, and build alignment across diverse functions.
• Knowledgeable in the Supply Chain umbrella, not limited to Demand Planning.
• Skilled at balancing tactical execution with broader S&OP process thinking
• Skilled at handling ambiguous challenges

Nice To Haves

• ASCM/APICS certification strongly preferred
• IBF – CPF or ACPF certification strongly preferred

Responsibilities

• Lead the Bathing department S&OP process, including cycle management, material preparation, data review, outcome publishing, and tactical system updates in Netstock/JDE
• Lead the demand planning activities for the Commercial category, for US and Canada, responsible for Trade and Intercompany Channels
• Lead cross-functional alignment and demand planning topics, ensuring consistent understanding of assumptions, risks, and opportunities across Sales, Product, Finance, and Supply
• Drive maturity of the bathing department S&OP process, improving cadence, data quality, standard work, and engagement
• Serve as backup for the S&OP Manager, supporting facilitation and execution of the broader S&OP process when required
• Represent demand planning in S&OP meetings, ensuring continuity of process and clear communication of risks, opportunities, and forecast performance
• Provide backup leadership for the demand planning team, supporting workload management and decision-making during leadership absence
• Provide coaching to demand planners to elevate forecasting capability, analytics, and overall maturity
• Act as the first point of consultation and escalation for complex forecasting issues before they reach the S&OP Manager
• Lead or support high-impact cross-functional analysis beyond the team’s scope (e.g., Retail, Ecommerce, Bathing metrics: Lags 1 & 3 accuracy, Lags 1 & 3 bias)
• Own KPI reporting for bathing department and demand planning, including variance narratives, trend analysis, and leadership insights
• Support supply chain by improving demand signal quality, contributing to stronger fill rate and inventory performance
• Own a rolling 16-month demand forecast at the SKU–customer level, incorporating statistical, Sales, and Category inputs
• Improve forecast accuracy by reducing bias, applying analytics, and leveraging customer trends
• Conduct root-cause analysis on forecast misses and drive continuous improvement
• Maintain and enhance forecasting metrics and trackers (accuracy, bias, etc.)
• Lead monthly demand planning meetings with Sales, presenting data-driven recommendations
• Collaborate with Supply Planning to minimize disruptions and ensure alignment
• Support continuous improvement of the S&OP process, including routines, reporting, tools, data quality and analytical methods
• Execute monthly forecasting procedures utilizing Netstock
• Partner with Sales, Category, and Finance to understand demand drivers and assumptions

Benefits

• Competitive Rewards and Compensation
• Defined Contribution Registered Pension Plan (optional) with employer matching
• Deferred Profit-Sharing Plan (DPSP)
• Benefit insurance coverage from Day 1, including health, dental, and travel insurance
• Employee Assistance Program (Dialogue) – access to health and wellness resources
• Employee Store, Employee Purchase Program, Dell Discount Program, GoodLife Fitness Discounts, and more
• 2 paid volunteer days to support the communities we live and work in
• Opportunities for development and growth, including Onboarding, Buddy and Mentoring programs, LinkedIn Learning, and other virtual and in-class learning opportunities
• Participation in employee-led committees such as the Wellness Committee, Masco United (Inclusion & Belonging Committee), Philanthropy Committee, Organizational Pulse Committee, or employee impact groups

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree
• Number of Employees: 5,001-10,000 employees