Senior Demand Planner

Forma Brands LLC•Los Angeles, CA

13d

About The Position

The Senior Demand Planner will support pre-season and in-season sales and inventory planning across key accounts. This role contributes to the forecasting process—both top-down and bottom-up—across core products and new launches, helping to ensure optimal inventory levels, forecast accuracy, and profitability. This is a highly collaborative role requiring strong analytical skills and attention to detail. The ideal candidate thrives in a fast-paced environment, brings a data-driven approach to demand planning, and works effectively with cross-functional partners across Marketing, Sales, Finance, and Operations.

Requirements

Minimum of 4+ years demand planning experience
Experience of S&OP and forecasting processes in a CPG environment
Strong analytical and quantitative skills with exceptional attention to detail and a results-driven mindset
A strong collaborator, with a willingness to drive change and to lead by example
Proficient in Microsoft office applications with emphasis on Excel, Word, and Outlook.
Experience with Demand Planning systems

Responsibilities

Own and maintain an 18-month rolling SKU-level forecast across assigned channels.
Deliver forecast accuracy and bias KPIs to meet annual targets. Increase demand forecasting accuracy by removing forecast bias, utilizing robust analytics, and reviewing brand and market trends.
Leverage demand planning systems to generate statistical forecasts, integrating market intelligence and clearly documenting assumptions.
Support best in class service and inventory levels by executing a structured and repeatable demand planning monthly collaboration calendar.
Merge business knowledge and expertise with statistical models to enhance the forecast while integrating input from Sales, Marketing, Customers and other key stakeholders.
Participate in monthly Consensus meetings with sales and customers to aid delivering accurate forecasts which will be used to drive critical downstream commercial and operations business processes.
Partner with key parties to gather forecast inputs (building blocks) based on functional expertise. Collaborate with Marketing, Sales, Customers and Finance to support new product launch forecasts.
Participate in stage gate process and support Marketing teams to develop innovation forecasts.
Manage the product range inclusive of product life-cycle. Analyze and interpret SKU effectiveness and efficiency, guide/drive SKU rationalization.
Monitor performance vs. the forecast throughout the month identifying any key shifts or trends. Analyze forecast variation/deviation with the goal to minimize service issues and prevent the build of excess & obsolete inventory.
Support the development and implementation of new systems, processes, models, and KPI performance reporting tools.