Senior Demand Marketing Manager

ServiceTrade•Durham, NC

10d•Remote

About The Position

ServiceTrade is a leading SaaS company transforming the fire protection and mechanical industries. We’re seeking a motivated and skilled Senior Demand Marketing Manager to join our growing team. As Senior Demand Marketing Manager, reporting to the VP of Revenue Marketing, you will own the strategy, execution, and performance of multi-channel campaigns that drive awareness, pipeline, and revenue. This is a highly cross-functional individual contributor role responsible for translating business priorities into coordinated go-to-market execution and measurable impact. Why ServiceTrade: We are on a mission to revolutionize the commercial service industry through customer-centric, story-driven marketing. We help service contractors make smarter decisions about their field service management software, and integrated campaigns are a critical driver of that growth. What sets us apart? Our product is a true GAME-CHANGER that provides our customers a massive ROI and keeps them on the leading edge of the industry.

Requirements

5+ years of experience leading integrated B2B marketing campaigns (SaaS preferred) with a proven track record of driving pipeline and revenue impact
A well-rounded 360° marketer who can translate business priorities into full-funnel campaign strategy and execute across channels
Comfortable operating with urgency in a fast-paced environment, balancing strategic thinking with hands-on activation and continuous in-market optimization
Data-driven and accountable for performance, with experience owning KPIs such as conversion rates, pipeline influence, and revenue contribution
Systems-oriented builder who creates scalable campaign frameworks and leverages AI and automation to increase speed, repeatability, and efficiency
Strong cross-functional collaborator experienced partnering across Sales, Product Marketing, Content, and Operations
Experience supporting account-based marketing motions (1:many/1:few) and partnering with Sales on account prioritization and follow-up
Proficient in HubSpot, Salesforce, WordPress, and relevant ABM tools (6sense, Demandbase, UserGems)
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

Nice To Haves

Experience scaling campaigns in a growth-stage B2B SaaS company
Strong partnership with content and creative teams to bring campaigns to life
Experience managing paid media strategy and agency relationships
Familiarity with marketing automation and lifecycle strategy
Experience marketing to commercial service contractors or within field service technology
Experience building repeatable ABM playbooks, including target account segmentation, buying group considerations, and account-level measurement

Responsibilities

Lead Integrated Campaign Strategy & Activation
Lead the development of campaign strategies aligned to company growth goals, product initiatives, and revenue targets
Define campaign themes, account- and persona-based audience segmentation, offers, and full-funnel activation plans
Build integrated campaign briefs outlining messaging, channel mix, KPIs, and performance goals
Partner with Content, Product Marketing, and Brand to package campaign themes into cohesive, multi-channel activation plans including offers, landing pages, CTAs, nurture tracks, webinar/virtual event plans, and paid promotion strategy
Design and execute 1:many and 1:few ABM campaigns for priority target accounts and segments, coordinating multi-channel touchpoints in partnership with Sales
Own campaign activation across email, paid media, nurture flows, landing pages, association programs, webinars, and virtual roundtables to ensure coordinated distribution and measurable performance
Ensure consistent campaign positioning across all touchpoints
Content Strategy & Activation for Campaigns
Own channel distribution planning for campaign content across email, paid, web, webinars/virtual events, and field/event moments
Define campaign content requirements and align with the Content team on briefs and storytelling assets needed to support campaign goals
Align on timelines and production needs to ensure campaigns launch on schedule
Leverage customer stories, guides, research reports, blogs, videos, and other owned content as the foundation for campaign activation
Own webinar and virtual roundtable programming end-to-end, including promotion strategy, speaker management, run-of-show, production timelines, and post-event nurture and content repurposing
Ensure campaign distribution amplifies and extends the reach of high-value content
Drive Distribution, Conversion & Revenue Performance
Own channel performance across campaign touchpoints (email, paid, nurture, landing pages, webinars/virtual events, etc.)
Partner with the paid media team to activate campaign narratives within performance programs, including account-based strategies
Continuously optimize landing pages, forms, nurture sequences, and CTAs to increase conversion rates and pipeline velocity
Build and refine nurture and lifecycle flows that accelerate funnel progression
Establish and own KPIs including MQLs, account engagement, pipeline contribution, and revenue impact
Analyze results, optimize in-flight campaigns, and implement structured testing frameworks
Partner with Marketing Operations to ensure accurate attribution and performance reporting
Support Product Launches & GTM Initiatives
Collaborate with Product Marketing to bring new products and features to market through integrated campaigns
Align campaign activation with product positioning, buyer journey stages, and sales priorities
Ensure campaigns drive awareness, consideration, and measurable revenue impact
Translate GTM priorities into ABM-ready plays for target accounts, including segment-specific messaging and coordinated channel activation
Drive Cross-Functional Alignment
Communicate campaign plans, calendars, and performance insights to Sales, Marketing, and Executive stakeholders
Partner with Sales to align on target account priorities, buying group engagement, and follow-up plays
Lead campaign retrospectives to surface insights and optimization opportunities
Share wins and learnings across the organization

Benefits

Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
Dental and Vision through Unum
Flexible Spending Account and Dependant Care Account
Company-paid Life insurance, STD and LTD
Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
401(k) with up to 3% employer match and NO vesting period
Flexible PTO policy
10 company holidays
Parental Leave
Paid Time Off for Volunteering
Employee Reimbursement Program to use for well-being, technology and/or professional development