Senior Demand Generation Manager

Keen Decision Systems•Cary, NC

4d•$115,000 - $135,000•Remote

About The Position

As a Senior Demand Generation Manager you will own and scale our demand engine end to end. This role is responsible for designing, executing, and optimizing multi-channel demand programs that drive qualified pipeline and revenue. You’ll be both strategic and hands-on, building the roadmap, running experiments, partnering closely with sales, and using data to continuously improve performance.

Requirements

The emotional intelligence and communication skills to successfully work with the best and brightest marketing professionals.
5 - 8 years of B2B demand generation or growth marketing experience.
Proven track record of driving pipeline and revenue, ideally in B2B SaaS.
Deep experience running multi-channel campaigns with clear performance accountability.
Strong analytical mindset — comfortable with funnel metrics, CAC, conversion rates, and ROI.
Experience partnering closely with sales and revenue teams.
Hands-on experience with marketing automation, CRM and GTM tools.
Excellent communication skills and the ability to influence across teams.
Comfortable working in a fast-paced, ambiguous environment where ownership matters.
Ability to travel within the United States 1–3 times per year for company on-site events.
Must have a dedicated home office/workspace to support full-time remote work.
MUST have a portfolio link or 1–2 work samples available to share, as candidates may be asked to present a work sample during interviews.
MUST be authorized to work in the United States.
MUST be able travel within the United States 1-3 times a year.
MUST have a reliable, everyday remote work desk station.

Responsibilities

Own the demand generation strategy across the full funnel, from awareness to pipeline creation.
Plan and execute integrated campaigns across paid media, lifecycle/email, content syndication, events, and partnerships.
Drive MQL, SQL, and pipeline targets with a strong focus on quality and conversion, not just volume.
Collaborate closely with sales to align on ICPs, messaging, lead handoff, and pipeline goals.
Build and optimize nurture programs tailored by persona, use case, and buying stage.
Manage campaign measurement, attribution, and reporting to clearly communicate impact on revenue.
Run continuous experimentation (channels, messaging, offers, targeting) and scale what work
Own and improve the marketing tech stack.
Partner with product marketing on positioning, launches, and GTM initiatives.
Mentor and influence other marketers as the team grows.