Senior Demand Generation Manager

Motus

1d•$140,000 - $155,000

About The Position

Motus is seeking a Senior Manager, Demand Generation to lead integrated campaign strategy and execution in support of pipeline growth. Reporting to the VP of Demand, this role is responsible for the planning, orchestration, and performance of campaigns built to generate pipeline for the business. This role focuses on translating key moments (pillar content, events, product launched) into cohesive, cross-channel campaigns that align Marketing, BDR, Sales Enablement, Partner, Customer, and Sales teams around shared pipeline goals. The Senior Manager, Demand Generation will serve as the connective tissue between teams ensuring campaigns are tightly integrated, well-timed, and optimized to drive measurable business impact. The ideal candidate possesses a solid operational backbone and is a strategic campaign leader. They deeply understand B2B buyer journeys and enjoy building repeatable, scalable demand engines.

Requirements

7–10 years of B2B demand generation experience, with a strong focus on integrated campaigns
Shown experience driving pipeline through multi-channel, cross-functional campaigns.
Deep understanding of B2B buyer journeys, campaign orchestration, and funnel optimization.
Experience partnering closely with Enablement, BDR and Sales teams, with a strong appreciation for sales motions and enablement needs.
Strong strategic planning skills combined with hands-on execution experience.
Demonstrated ability to manage complex, cross-functional initiatives with multiple stakeholders.
Data-driven mindset with experience measuring campaign impact and translating insights into action.
Familiarity with marketing automation (HubSpot), CRM (Salesforce), and attribution/reporting frameworks.
Excellent communication and stakeholder management skills.
Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment.

Nice To Haves

Experience with Asana preferred.

Responsibilities

Own the end-to-end strategy, execution, and optimization of integrated demand generation campaigns focused on generating pipeline.
Develop and manage a campaign framework centered on key pillar moments, aligning messaging, channels, and timing across the full marketing mix, segments, and new and existing business.
Partner closely with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline goals.
Translate company priorities, ICPs, and buyer insights into compelling campaign themes, offers, and activation plans.
Orchestrate cross-functional execution with Sales Enablement, Digital, Brand, Customer, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive, multi-channel campaigns.
Ensure campaigns are tightly aligned to buyer journeys and funnel stages, from awareness through sales engagement.
Own campaign performance measurement, working with BDR and Revenue Operations to track impact on new business pipeline, conversion, and velocity.
Analyze results and continuously optimize campaign strategy, messaging, and channel mix based on performance insights.
Manage campaign calendars, prioritization, and resource allocation to maximize impact and focus.
Act as a partner to stakeholders, clearly communicating plans, results, and recommendations.
Stay current on demand generation best practices, competitive landscape, and emerging approaches.

Benefits

Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
Open Paid Time Off
Flexible Spending Accounts & Health Savings Accounts
Motus-Fidelity 401K Plan
Company-paid Short/Long-term Disability & Basic Life Insurance Plans
Family Planning and Parenting Support Benefits through Maven
Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
$1000 Home Office Reimbursement Program
$2000 Internal Referral Program
WorkAnywhere Reimbursement of Internet and Cellular Costs
16 weeks maternity and adoption leave
12 weeks paternity leave