Senior Demand Generation Manager

DebtBook • Charlotte, NC

1d

About The Position

DebtBook is an industry-leading fintech software platform that revolutionizes the way local government, higher education, and healthcare finance teams work. Our powerful, cloud-based software helps these organizations manage all aspects of their debt, cash, leases, and subscriptions, streamline financial reporting, and share information simply with others. We are passionate about modernizing treasury management and simplifying accounting compliance in the public sector, allowing organizations to break through operational barriers to unlock strategic insights. WHAT YOU’LL DO As a Director of Demand Generation, you will own DebtBook’s demand generation strategy and pipeline performance, leading programs that drive qualified pipeline and revenue growth across channels. Specifically, you will:

Responsibilities

• Own quarterly and annual marketing-sourced and marketing-influenced pipeline targets, aligning demand strategy to company revenue goals
• Develop and execute a comprehensive, multi-channel demand generation strategy across events, webinars, email, paid media, and lifecycle programs
• Design and scale integrated campaigns that connect event participation, digital programs, and sales outreach into cohesive, account-targeted pipeline initiatives
• Develop account-based and vertical-specific demand programs aligned to strategic accounts and key market segments
• Own traditional demand channels including display, paid search, paid social, retargeting, and digital acquisition, ensuring efficient budget allocation and ROI optimization
• Lead website and landing page conversion optimization efforts to improve funnel performance and increase opportunity creation
• Partner closely with RevOps & Marketing Operations to refine attribution models, segmentation, reporting dashboards, and pipeline forecasting
• Collaborate with Sales leadership on pipeline planning, lead handoff processes, and pipeline acceleration strategies to ensure strong follow-up and deal progression
• Analyze full-funnel performance — from first touch through closed-won — identifying opportunities to improve conversion rates, velocity, and efficiency
• Manage demand generation budget, vendor relationships, and external agencies to maximize impact and scalability

Benefits

• Competitive salaries plus equity (stock options) for all employees
• Comprehensive health, dental, and vision insurance, 401(k) with 4% employer match
• Flexible work schedules and generous leave policies (including unlimited PTO)
• Professional development opportunities and tuition reimbursement
• Family and wellness perks
• In-person social events
• Top-of-the-line equipment, and a newly furnished office

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed