Senior Demand Generation Manager

Bloomberg Industry Group • Arlington, TX

21h

About The Position

The Demand Generation, Senior Manager owns end‑to‑end demand generation strategy, designing data‑driven, multi-channel campaigns to drive pipeline and bookings, optimize ROI, forecast performance, and partner with Sales to align leads and foster revenue growth.

Requirements

• Bachelor’s degree in marketing or related field, or equivalent work experience
• 7-10 Years of marketing, or related work experience
• Experience independently owning complex, multi‑channel demand generation campaigns that drive measurable pipeline and revenue impact
• Experience leading segmentation analysis, targeting strategy, and campaign design to support new business and expansion growth
• Experience forecasting demand outcomes, owning KPI performance, and proactively optimizing programs based on data insights
• Experience serving as a strategic partner to Sales, influencing alignment on lead quality, funnel management, and growth priorities

Responsibilities

• Develop and own the overall demand creation strategy, including analyzing customer segments, market opportunities, and sales data to develop high-impact campaigns to drive new business and expansion bookings
• Determine the ideal mix of digital marketing, content, events, and other marketing programs to maximize impact
• Use data insights to continually assess and optimize campaign performance, ensuring maximum ROI and effectiveness
• Forecast, measure, and adjust campaigns throughout the course of the plan, and be responsible for knowing campaign effectiveness KPIs
• Develop strong relationship with Sales teams to ensure alignment and integration of demand generation efforts with growth goals.
• Work with sales leaders to ensure qualified leads are assigned, pursued and tracked through the sales funnel

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level