Senior Demand Generation Manager

Bloomberg Industry Group • Arlington, TX

1d

About The Position

The Demand Generation, Senior Manager owns end‑to‑end demand generation strategy, designing data‑driven, multi‑channel campaigns to drive pipeline and bookings, optimize ROI, forecast performance, and partner with Sales to align leads and foster revenue growth.

Requirements

• Bachelor’s degree in marketing or related field, or equivalent work experience
• 7-10 Years of marketing, or related work experience
• Experience independently owning complex, multi‑channel demand generation campaigns that drive measurable pipeline and revenue impact
• Experience leading segmentation analysis, targeting strategy, and campaign design to support new business and expansion growth
• Experience forecasting demand outcomes, owning KPI performance, and proactively optimizing programs based on data insights
• Experience serving as a strategic partner to Sales, influencing alignment on lead quality, funnel management, and growth priorities

Responsibilities

• Develop and own the overall demand creation strategy, including analyzing customer segments, market opportunities, and sales data to develop high-impact campaigns to drive new business and expansion bookings
• Determine the ideal mix of digital marketing, content, events, and other marketing programs to maximize impact
• Use data insights to continually assess and optimize campaign performance, ensuring maximum ROI and effectiveness
• Forecast, measure, and adjust campaigns throughout the course of the plan, and be responsible for knowing campaign effectiveness KPIs
• Develop strong relationship with Sales teams to ensure alignment and integration of demand generation efforts with growth goals.
• Work with sales leaders to ensure qualified leads are assigned, pursued and tracked through the sales funnel

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level