Senior Demand Generation Manager

Ada

1d•$130,000 - $152,000•Remote

About The Position

We are seeking an innovative, revenue-focused Senior Demand Generation Manager to join our Growth team. In this pivotal role, you will own our demand generation channels, driving Enterprise pipeline volume through high-impact paid campaigns and organic/LLM discoverability. Through close collaboration with the Sales team, you will launch ABM campaigns, thoughtfully nurturing prospects at each touchpoint in the customer journey from first touch to close-won. Your strategic mindset and never-ending curiosity will fuel our conversion rate optimization roadmap, helping Ada reach new levels of growth and efficiency.

Requirements

Bachelor’s degree in Marketing, Business, or a related discipline.
6+ years of proven experience in demand generation within Enterprise SaaS.
Revenue-focused, with a track record of successful marketing campaigns driving measurable pipeline success.
Proven success with hands-on management of multi-million dollar paid media budgets.
Expert-level proficiency with major ad platforms (Google Ads, LinkedIn) and other marketing tools (Google Analytics, Salesforce, VWO, SEMRush, Profound).
Demonstrated success building and managing a conversion rate optimization program with measurable impact on website performance.
Strong understanding of SEO and AEO best practices to drive content discoverability.
AI-led mindset, with experience using ChatGPT, Claude Code, and other AI tools to embed efficiency into everything you do.
Exceptional analytical, problem-solving, and communication skills.
Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments.

Responsibilities

Lead and scale high-performing paid media campaigns across search, social, and other emerging digital channels to drive efficient, quality pipeline with Enterprise leads.
Own and execute a robust Conversion Rate Optimization (CRO) roadmap, continuously improving landing pages, messaging, and creative assets to maximize conversion.
Successfully implement and scale targeted Account-Based Marketing (ABM) campaigns, boosting enterprise account lead volume and engagement.
Improve high-intent organic traffic and LLM citations through collaboration with our content marketing team.
Manage campaign tracking, budgets, monthly/quarterly performance reporting, and forecasting methodologies to ensure understand performance and drive continual improvement.
Improve inbound ROI through strategic budget management, reducing cost per opportunity, improving pipeline value, and achieving efficient customer acquisition cost (CAC).
Drive continual performance improvement by proactively identifying opportunities based on industry trends, competitor analysis, and best practices.

Benefits

Unlimited Vacation: Recharge when you need to.
Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
Employee & Family Assistance Plan: Resources to support you and your loved ones.
Flexible Work Schedule: Balance your work and personal life.
Remote-First, In-Person Friendly: Options to work from home or at our local hub.
Learning & Development Budget: Invest in your long-term growth goals and skills.
Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
Hands-On with LLMs: Enhance your expertise in leveraging large language models.
A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.