Senior Demand Generation Manager - Talent Pool

Babble Cloud

6d • Remote

About The Position

Babble is seeking a passionate and talented Senior Demand Generation Manager to join their dynamic team. This role is crucial for transitioning Babble's marketing efforts from ad hoc campaigns to a structured, always-on demand generation strategy. The ideal candidate will be a player-coach with recent, hands-on experience in modern B2B demand generation, capable of both executing campaigns and coaching others. This position is designed as a stepping stone to a future Marketing Director role, with the Demand Performance Manager reporting directly into it.

Requirements

• Genuine, hands-on practitioner experience running modern, signal-led B2B demand generation.
• Practical experience operating tiered, automation-driven programmes (fully automated always-on sequences for high-volume, low-touch segments; semi-automated sequences combining email, LinkedIn, and sales alerts for mid-tier accounts; and bespoke, account-based programmes for high-value strategic accounts).
• Working fluency with lead and account scoring and next-best-action logic.
• Genuine account-based marketing (ABM) experience — running coordinated, multi-channel programmes for named strategic accounts.
• Comfortable with personalization at scale — using signal and segment data to tailor sequences and content by account tier.
• Practical experience with a marketing automation platform (HubSpot or equivalent) and CRM-integrated alerting (Salesforce or equivalent).
• Proven ability to coach and develop other demand marketers to a consistently high standard.
• Experience managing a manager or a multi-layered team, ideally distributed across locations and time zones.
• Track record of replacing ad hoc marketing activity with structured, repeatable programmes.
• Relevant player-coach experience matters more than seniority or job titles.

Nice To Haves

• Player-coach mindset — as comfortable developing other people's skills as exercising their own.
• Comfortable owning execution quality against someone else's targeting logic, not only their own campaign ideas.
• Structural thinker — builds repeatable systems rather than reaching for the nearest one-off activity.
• Comfortable inheriting and operating a system someone else designed and making it perform in the real world.
• Collaborative across functions — treats content as a campaign input, not someone else's output to borrow from.
• People leadership — genuinely capable of managing a manager, not only individual contributors.
• Commercial and analytical literacy — reads performance data and adjusts the plan, not just reports the numbers.

Responsibilities

• Own the shift from ad hoc, campaign-by-campaign marketing to a structured, always-on demand generation motion for Babble, covering both installed base and new logo acquisition.
• Act as a player-coach, equally involved in doing and coaching demand generation activities.
• Design, run, and optimize demand plays, building a repeatable system that replaces one-off campaigns and events.
• Execute and optimize the new logo motion once the playbook and HubSpot deployment are in place.
• Collaborate with the Head of Content to ensure content is planned and packaged as a demand asset from the outset.
• Manage the Demand Performance Manager and the wider demand execution team, setting standards and priorities.
• Own reporting on demand and campaign performance, working with RevOps for accurate measurement.
• Personally run and continuously optimize Babble's demand plays across account tiers, staying hands-on as a practitioner.
• Turn signal into well-executed, well-sequenced plays.
• Replace ad hoc campaigns and one-off events with a structural, repeatable demand motion.
• Work closely with the Head of Content so strong content is planned and packaged as a demand asset from the outset.
• Manage the Demand Performance Manager and the wider demand execution team day to day, setting standards and priorities across a distributed group.
• Own reporting on demand and campaign performance, working with RevOps to keep measurement honest and useful.

Benefits

• Risk cover; covering Life Cover, Critical Illness Cover, funeral benefits and some Disability benefits
• 22 days holiday Balance PLUS UK Bank Holidays - with increased annual leave based on length of service
• 5% allowance based on basic salary that can be towards Medical Aid.
• UPS provided to assist with load shedding (2-4hrs power for a laptop)
• Babble issued laptop
• Annual Company Celebrations
• Home-Working Policy

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed