Senior Demand Campaign Manager, Software Collection

Atlassian • Austin, TX

24d • Remote

About The Position

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. P-50 Global Demand Campaigns Manager — Drive global, persona-led, multi-channel campaigns that accelerate pipeline and scale impact. Atlassian is seeking a Global Demand Campaigns Manager to plan, execute, and optimize end-to-end multi-channel demand generation programs for the Global Demand Campaigns (GDC) Team. This role partners across Product Marketing, Sales, Analytics, and Regional Marketing to design persona-based programs that produce measurable pipeline and conversion velocity improvements. The Global Demand Campaigns Team (GDC) orchestrates high-impact global campaigns to generate awareness, engagement, and pipeline for Atlassian solutions. GDC focuses on persona-led frameworks, cross-portfolio alignment, piloting new tactics at scale, and enabling regional teams.

Requirements

• 7+ years of experience in B2B demand generation.
• Proven experience planning and executing global, multi-channel campaigns.
• Understanding and experience working with high-touch sales and low-touch self-serve motions (emphasis on high-touch sales/Enterprise and Midmarket).
• Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel.
• A passion for metrics. You live for the data and use it to guide your programs and spend.
• Strong analytical skills and experience with marketing analytics tools and dashboards.
• Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce).
• Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams.
• Excellent written and verbal communication skills; able to influence cross-functional stakeholders.
• Bachelor’s degree in Marketing, Business, or equivalent experience.
• The desire to roll up your sleeves and do the dirty work to get the job done.

Nice To Haves

• Experience in SaaS/technology marketing.
• Familiarity with ABM and persona-based campaign frameworks.
• Experience adapting campaigns for international/regional audiences.
• Comfortable in a fast-paced, distributed work environment.

Responsibilities

• Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion.
• Facilitate campaign success by building solid distribution strategies and execute on operational processes to launch, measure, and adjust campaigns.
• Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion.
• Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events.
• Expand distribution through paid channels and external partnerships; manage vendor relationships.
• Own awareness, adoption, and retention campaigns and closely partner with fellow demand generation experts and product marketers to ensure proper messaging and execution across multiple channels (paid, organic, owned, web).
• Support the Product Marketing team with product launches and translate business goals into demand-generation strategies and execution plans.
• Understand Atlassian's products and customer journeys and how to market and engage our key targets and personas successfully.
• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership.
• Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals.
• Coordinate project timelines, dependencies, and resource allocation across multiple teams.
• Maintain operational processes including campaign ticketing, calendars, and post-mortems.
• Leverage marketing automation tools and related technology integrations to increase demand.

Benefits

• Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees