Campaign Manager, Demand Generation
About The Position
We are seeking a client-focused Campaign Manager for Demand Generation to manage client relationships and project execution across our demand gen portfolio of products. This role combines hands-on client management and product optimization with project coordination to ensure exceptional campaign delivery and client satisfaction.Key ResponsibilitiesClient ManagementLead campaign kickoff calls, mid-campaign check-ins, and campaign recap calls with clientsHost live webinars and virtual events, ensuring seamless executionBuild strong client relationships and serve as primary point of contact throughout campaign lifecycleProactively communicate status updates and address client questions or concernsOptimize campaigns for best-in-class client results Analyze campaign performance data to identify trends, insights, and optimization opportunities and provide feedback back to clients, sellers, and the fulfillment teamProject ManagementManage end-to-end project execution for demand gen campaigns, ensuring on-time, quality deliveryInterface with DMS teammates, account teams, customer success teams, and clientsCoordinate with internal teams to ensure smooth campaign handoffs and executionTrack campaign progress and identify potential delays or issuesMaintain comprehensive project documentation and campaign recordsEnsure all deliverables meet quality standards and client expectationsStrategic Support & InnovationSupport leadership in developing product strategy and client strategy initiativesContribute to process improvement projects and operational optimizationLeverage technology, AI agents, and automation tools to enhance campaign efficiencyIdentify opportunities to improve client experience and campaign performance
Requirements
- 3+ years of experience in client-facing roles within demand generation, digital marketing, or events
- Hands-on experience managing webinars, virtual events, or lead generation programs
- Strong understanding of demand gen strategies and B2B marketing
- Experience with webinar platforms (ON24, Teams, Zoom) and lead generation technologies (Enhancio, Convertr)
- Proven project management skills with ability to manage multiple concurrent campaigns
- Excellent communication and presentation skills, including live event hosting experience
- Proficiency with project management tools (Asana, Smartsheet, etc.)
- Comfortable with marketing technology and willingness to learn new platforms
- Strong organizational skills and attention to detail
- Data-driven mindset with analytical capabilities
Nice To Haves
- Bachelor's degree in Marketing, Business, Communications, or related field
- Experience in B2B events industry, media company, or agency environment
- Familiarity with CRM platforms (Salesforce, HubSpot) and marketing automation tools
- Knowledge of AI applications in marketing and project management
Responsibilities
- Lead campaign kickoff calls, mid-campaign check-ins, and campaign recap calls with clients
- Host live webinars and virtual events, ensuring seamless execution
- Build strong client relationships and serve as primary point of contact throughout campaign lifecycle
- Proactively communicate status updates and address client questions or concerns
- Optimize campaigns for best-in-class client results
- Analyze campaign performance data to identify trends, insights, and optimization opportunities and provide feedback back to clients, sellers, and the fulfillment team
- Manage end-to-end project execution for demand gen campaigns, ensuring on-time, quality delivery
- Interface with DMS teammates, account teams, customer success teams, and clients
- Coordinate with internal teams to ensure smooth campaign handoffs and execution
- Track campaign progress and identify potential delays or issues
- Maintain comprehensive project documentation and campaign records
- Ensure all deliverables meet quality standards and client expectations
- Support leadership in developing product strategy and client strategy initiatives
- Contribute to process improvement projects and operational optimization
- Leverage technology, AI agents, and automation tools to enhance campaign efficiency
- Identify opportunities to improve client experience and campaign performance
Benefits
- unlimited vacation for exempt employees
- 401(k) plan with a company match
- medical/dental/vision coverage
- parental and caregiver leave
- dependent, commuter and FSA benefits
- professional development programs
- mental wellness tools such as weekly guided meditation programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
