Senior Campaign Manager

LaunchDarkly

3d•$129,000 - $210,000

About The Position

We are seeking a marketing campaign expert to help build and scale the Integrated Campaigns function at LaunchDarkly. The Senior Campaign Manager will plan, build, and optimize LaunchDarkly marketing campaigns, with the primary objective of generating pipeline and revenue with new business accounts. This role will utilize full-funnel ABM campaigns across multiple channels to generate awareness and demand, enable sales to generate new selling opportunities, and accelerate existing opportunities to become customers. The ideal candidate will combine a deep understanding of demand generation and ABM frameworks, a proven track record of collaboration and influence across marketing, sales, and operations teams, and a desire to support the build of a critical function from the ground up.

Requirements

Typically requires a minimum of 12 years of related experience in B2B marketing, integrated campaigns, and ABM, including experience building new campaigns from the ground up.
Proven ability to translate strategic business goals into marketing strategies and executable programs that deliver measurable results.
Demonstrated ability to define, adapt, and champion demand gen and ABM frameworks across departments.
Skilled at leading through influence and alignment across cross-functional and executive stakeholders.
Deep experience partnering with Sales, Product Marketing, and Revenue Operations on pipeline generation, acceleration and account engagement strategies.
Able to communicate complex ideas clearly across all levels of the company, guide strategic conversations, and influence outcomes in ambiguous environments.

Nice To Haves

Experience in B2B SaaS or high-growth technology environments strongly preferred.

Responsibilities

Own the planning, build, and optimization of new logo campaigns that drive new logo pipeline and revenue generation.
Implement and drive cross-functional adoption of account-based methodologies as a core foundation for all campaign activities.
Create full-funnel, multi-channel campaign plans that align messaging to buyer needs and buyer funnel stage, through any marketing channel.
Partner closely with sales teams to identify the right accounts to target, and enable coordinated execution of outreach efforts between teams.
Collaborate with Revenue Operations to architect and evolve scalable cross-functional processes that improve visibility, insight flow, and GTM decision-making.
Participate in interlocks with Sales and Rev Ops to ensure feedback loops are used to assess campaign performance, collect feedback, and continuously optimize.
Drive cross-functional collaboration across marketing teams including brand, product management, creative, content, project management, and marketing operations to ensure seamless execution of campaigns.