Senior Campaign Manager

Unlock Health•Nashville, TN

10h•Hybrid

About The Position

The Senior Campaign Manager ensures successful digital campaign strategy, design, development, execution, and management. The role requires junior employee mentorship, adherence to benchmarks and maintaining of technical skills. It also requires the ability to plan digital campaign strategy for new and existing service lines for active clients.

Requirements

3-5 years of digital marketing experience including SEM, display, YouTube, and social media marketing
Bachelor’s degree or relevant experience
Proficiency in Google Ads and Meta platforms
Google Ads experience in SEM, Mobile, Video and Display
Experience with Google Ads Editor and Facebook Power Editor
Mastery of Microsoft Excel
Ability to work independently and remotely once given direction
Strong analytical and logical skills

Nice To Haves

Experience with Google Tag Manager and pixel implementation
SEO Experience
Healthcare experience
Facebook Blueprint Certification

Responsibilities

Work closely with Digital Specialists to design and construct Performance Marketing campaigns
Manage day-to-day campaign operations and provide real-time information and status updates to the larger client team
Collaborate with the Implementation team on call tracking, conversion pixel installation and troubleshooting
Launch campaigns in a timely and accurate matter
Monitor campaign performance against client goals and proactively address any issues impacting performance
Cover for colleagues during absences or whenever necessary
Craft success measurement narrative, ensuring campaign success data tells a story
Recommend strategic and tactical adjustments to achieve client goals
Deliver accurate and timely performance reports to be shared with clients
Attend success measurement calls, collaborating with the Client Lead, Strategy team and Pod Director as necessary to provide insights and recommendations for improved performance
Identify both business and platform trends, recommending adjustments to both campaigns and strategies to ensure client success
Maintain certifications and stay up to date on industry and platform changes
Meet or exceed documented performance goals
Continuously learn and develop technical skills to stay updated on platform changes and iterations
Cross-train in varied paid media offerings - SEM, Social & Programmatic
Be willing to tackle initiatives that fall outside of your day-to-day duties, as necessary, for client success

Benefits

Competitive Salary
Health, Dental and Vision benefit packages to fit all types of lifestyles
Life, Short- and Long-Term Disability Insurance paid 100% by the company
FSA / HSA Options
401(K) with a generous company match program
Flexible Paid Time Off
Paid Parental Leave
Hybrid and Remote work schedules available
Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
Employee Referral Bonus
Equality Opportunity Employer Statement