Senior Campaign Manager
About The Position
At Zuora, we power the world’s shift to Modern Business. We’re helping people and companies subscribe to a better way of doing business—one that’s built on recurring relationships instead of one-time transactions, creating more value for customers, companies, and the planet. As pioneers of the Subscription Economy, our platform and expertise help the world’s most innovative organizations—from disruptive startups to global enterprises—monetize new business models, nurture long-term subscriber relationships, and optimize their digital experiences. Join us as we transform industries and shape the future of how businesses grow. The Team & Role Zuora is looking for a Senior Campaign Manager to lead high-impact, digital-first marketing campaigns focused on finance decision-makers, including CFOs, CAOs, Controllers, FP&A, and Finance Systems leaders. You’ll own thematic, segment-driven campaigns that translate Zuora’s point of view on monetization, AI, and finance transformation into scalable programs that drive engagement, pipeline, and revenue. You’ll sit at the intersection of AI-powered marketing, digital execution, and revenue alignment, partnering closely with Product Marketing, Sales, RevOps, field marketing, digital marketing and Web to turn strategy into measurable business outcomes.
Requirements
- 5+ years of B2B marketing experience with clear ownership of campaign strategy and execution
- Proven success running digital-first campaigns in a SaaS, fintech, or enterprise software environment
- Experience supporting longer sales cycles and multi-stakeholder buying groups
- Experience marketing to finance personas (CFO, FP&A, Controller, Finance Systems, RevOps)
- Ability to simplify complex finance or technical topics into compelling campaign stories
- Comfort operating at an executive-message level
- Highly AI-savvy with hands-on experience using AI for marketing execution and optimization
- Strong digital marketing foundation (paid media, LinkedIn, marketing automation, web)
- Data-driven mindset with the ability to connect activity to business outcomes
- Strong sense of ownership and accountability
- Clear, confident communicator who works well cross-functionally
- Comfortable operating in fast-paced, evolving environments
Nice To Haves
- Experience with finance transformation topics (monetization, revenue recognition, billing, usage-based pricing)
- Familiarity with modern martech stacks and intent data platforms
- Experience supporting global or multi-region campaigns
Responsibilities
- Own the full lifecycle of finance-focused campaigns from strategic concept through execution, optimization, and revenue impact
- Translate product narratives, market insight, and performance signals into differentiated campaign strategies across paid and organic channels
- Build campaign programs aligned to growth motions, sales priorities, and business outcomes
- Design campaigns that scale efficiently while enabling precision activation for priority segments and accounts
- Partner with Product Marketing and Content to shape finance-led narratives including monetization, usage pricing, order-to-cash, and AI in finance
- Activate messaging in ways that resonate with senior finance leaders and complex buying committees
- Ensure campaign execution reflects executive priorities and business outcomes, not feature-level positioning
- Leverage AI to accelerate campaign planning, content adaptation, personalization, and optimization
- Orchestrate digital execution across paid media, LinkedIn, email, lifecycle, web, and retargeting channels
- Test, operationalize, and scale AI-enabled approaches that improve relevance, speed, and performance define success metrics tied to engagement, pipeline contribution, and revenue influence
- Partner with Sales and Growth to align campaigns with targeting, priority accounts, and sales motions to drive pipeline in key accounts
- Work closely with Web, Content, Product Marketing, and Lifecycle teams to deliver cohesive campaign experiences
- Communicate clearly with stakeholders on campaign strategy, execution status, performance, and insights
- Define success metrics tied to engagement, pipeline contribution, and revenue influence
- Partner with RevOps and Analytics to ensure strong attribution and reporting integrity
- Distill large data sets into clear insights, decisions, and optimization actions
- Iterate quickly based on performance signal to continuously improve future programs/activations
Benefits
- Competitive compensation, bonus opportunities, and retirement programs
- Comprehensive medical, dental, and vision coverage
- Generous, flexible time off
- Paid holidays, wellness days, and a company-wide year-end break
- 6 months of fully paid parental leave
- Learning & development stipend
- Opportunities to give back, including volunteer time and donation matching
- Mental wellbeing resources and support
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
