Senior Data & Analytics Product Manager - North America

Mars • Guelph, ON

12d • CA$108,672 - CA$142,632 • Onsite

About The Position

Royal Canin, a division of Mars, Incorporated, is seeking a visionary Senior Data & Analytics Product Manager (North America) to join their Global D&A Team as part of a significant Digital Transformation. This role is crucial for revolutionizing how the company connects with pet parents and consumers by leveraging cutting-edge Data & Analytics to solve critical business problems in a user-centric way. The Senior Data & Analytics Product Manager will be responsible for shaping and delivering the North American marketing analytics product portfolio, with a primary focus on evolving Marketing Mix Modeling (MMM) capabilities from traditional methods to a modern, Causal and AI-Native framework. This technical leadership role involves bridging strategy and data science, collaborating with regional leaders, and leading a team of data engineers and scientists to deploy products that deliver substantial business value. The ideal candidate is a problem-solver who can translate complex algorithms into strategic business solutions and drive innovation on a global scale.

Requirements

• Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Business, Computer Science, or a related quantitative field.
• 7+ years of progressive experience in data & analytics, with a focus on marketing analytics and media mix modeling within a complex, multi-channel environment.
• Strong background in Marketing product delivery for Data & Analytics with a particular focus on Marketing Mix Management.
• Expertise in the theory and application of modern Marketing Mix Modeling (MMM), including an understanding of its evolution from traditional time-series methods to contemporary causal and AI-based approaches (e.g., Bayesian methods, hierarchical models, agent-based models).
• Track record of customer-facing success and business acumen in working with teams to identify problems to solve, ideating on the art of the possible, and bringing possibilities to life.
• Strength in business-to-science translation to enable partnering with business teams and technology teams in bringing analytics product ideas to life.
• Strong analytics foundation, with experience in areas such as causal inference, advanced statistical modeling, and machine learning as they apply to marketing effectiveness.
• Experience in delivery management of analytical products, or awareness of the drivers of complexity within delivery.

Nice To Haves

• A Master’s degree is preferred.

Responsibilities

• Continuously build a roadmap of highest-impact analytical product areas with a focus on value-generation for our Marketing function.
• Understand current state process, pain points, user personas, and existing tooling to synthesize many different viewpoints of the problem that each analytical product addresses into a clearly defined vision.
• Architect the backlog of Epics that iteratively address the problem using the agile framework.
• Prioritize Epics into Product releases and advocate for resourcing to achieve analytical product goals.
• Oversee a squad of technical resources (including data engineers, data scientists, contractors and/or vendors) that will be deployed to the Product through release execution.
• Evaluate solution’s ability to solve the problem through adoption and other value creation indicators.

Benefits

• Company bonus
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• Industry competitive salary and benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Senior