Senior Data Analyst, Data Management & Visualization
Omnicom Media•New York, NY
•$75,000 - $85,000
About The Position
The Senior Analyst, Data Science will be responsible for driving key technology and modeling developments associated with marketing analytics in the media sector. This person will use sophisticated data science techniques to conduct statistical analysis against large volumes of data. The ideal candidate must be comfortable solving business problems by exploring large datasets, proactively communicate ideas and opportunities, and will contribute to the growth and development of an analytics team.
Requirements
- Experience in working with large datasets
- Knowledge of modelling techniques including Regression, Exponential Smoothing, ARIMA, Decision Tree, and/or Random Forest
- Data scripting/transformation and management experience
- Data visualization/dashboards experience (Tableau/Power BI/Datorama)
- Proficiency in SQL, R & Python
- Experience working with Analytical software and systems such as Tableau, Tableau Prep Flow, Alteryx, AWS, and/or Big Query
- Strong Expertise in Excel (Complex formula & data automation skills)
- Strong client reporting ownership experience
Nice To Haves
- 1-3 years’ experience required in Analytics
- Excel VBA coding preferred
- Strong analytical, critical thinking, and problem-solving skills
- Media Agency or Media Technology Background preferred
- AI Driven/automation experience preferred
Responsibilities
- Manipulate & architect large data sets to analyze our clients’ businesses across multiple dimensions (sales, brand equity, search interest, website visits, social media, advertising activities, etc.)
- Develop and maintain automation tools and ETL workflows with coding
- Build data flows and develop attribution models with multiple large data sources
- Contribute to the team’s AI Infrastructure development
- Create effective data visualization to illustrate critical insights and analysis
- Generate audience, campaign and market insights to affect improvements toward clients’ business and media goals
- Collaborate with research, ad-operation, programmatic, verification and investment teams to improve procedures and performance
- Contribute to the department’s overall capabilities and understanding of media and communications channels
Benefits
- medical and dental coverage
- 401(k) plans
- flex spending
- life insurance
- disability
- employee discount program
- employee stock purchase program
- paid family benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
