Senior Data Analyst - Marketing Analytics & Digital Insights (Remote)

Vericast•San Antonio, TX

11h•Remote

About The Position

Vericast is seeking an experienced Senior Data Analyst to join our Insights and Analytics team. This role will transform complex data into strategic insights that drive marketing effectiveness and business growth for financial institutions. The position combines analytical excellence with business acumen to optimize marketing investments, enhance digital customer experiences, and inform data-driven decision-making across the organization. The analyst will work at the intersection of marketing science, digital analytics, and financial services expertise, delivering actionable insights that directly impact campaign performance, customer engagement, and ROI optimization.

Requirements

Bachelor's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field
5-9 years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
Proven experience in financial services industry or working with financial institutions required
Track record of delivering impactful insights that influenced strategic business decisions
Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
Advanced SQL skills required
Proficiency in Python or R for statistical analysis and data manipulation
Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards

Nice To Haves

Master's degree preferred
Familiarity with marketing automation platforms, CRM systems, and tag management implementation
Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred

Responsibilities

Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities.
Design measurement frameworks and learning agendas that align with business strategies and marketing objectives.
Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels.
Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions.
Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities.
Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels.
Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences.
Leverage tag management systems to ensure accurate data capture and tracking implementation.
Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker.
Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams.
Present strategic recommendations that drive action and influence stakeholder decisions.
Create automated reporting solutions providing real-time visibility into marketing performance and KPIs.
Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights.
Manage multiple concurrent analytical projects ensuring timely, high-quality delivery.
Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights.