Senior Customer Research Analyst

Sentry Insurance Agency•Stevens Point, WI

1d•Hybrid

About The Position

Our Research Analysts contribute to the development and administration of corporate marketing programs. This position can be filled as a Marketing Analyst (Customer Research Analyst) or a Senior Marketing Analyst (Senior Customer Research Analyst), based on the qualifications and experience of the selected candidate. For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.

Requirements

Bachelors Degree or equivalent work experience.
Minimum of 2 years related work experience.
Marketing and database experience is required.
Ability to learn, understand, and apply a wide range of company products, services, and marketing strategies.
Excellent written and verbal communication skills.
Strong analytical skills to include working knowledge of complex statistical analysis, spreadsheets, and database applications.

Nice To Haves

5 or more years of related work experience preferred.
Qualtrics Explore and Qualtrics XM Discover experience strongly preferred.
Experience in strategy and relationship management preferred.
Working knowledge of CX experience best practices preferred.

Responsibilities

Collect, analyze, and maintain market research used in the development of marketing programs.
Prepare reports that interpret market conditions and potentials.
Collect marketing intelligence regarding marketing and brand performance.
Create tools and reporting which measures and communicates the effectiveness of Sentry’s current customer experience.
Administer customer survey development.
Design survey drafts and build questionnaires within Qualtrics Explore survey platform.
Create reports and data visualization dashboards as necessary, including system-generated reports and additional analysis in excel as needed.
Design and facilitate qualitative customer panel and design reporting of results.
Participate in the development of a customer outreach program.
Help define protocol for customer follow-up.

Benefits

Hybrid work model
In-office workspace and materials for home office
Equipment for home office
Meal Subsidy
401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting
Sentry University (SentryU)
Tuition Reimbursement program
Generous Paid-Time Off plan
Volunteer-Time off
Group Medical, Dental, Vision, Life insurance
Parental leave
Health and Wellness benefits
Well-being and Employee Assistance programs
Sentry Foundation gift matching program