Senior Customer Marketing Manager, Organized Customer
About The Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. This Senior Customer Marketing Manager is integral to successfully delivering the Respiratory Marketing Vision. You will be responsible for shaping strategy and building and executing tactics for Organized Customers (e.g., payers, practice managers, financial decision makers) as well as supporting nonclinical and access-related messaging to HCPs and patients. This individual will join a high-impact team and will partner across our Commercial, Medical, and Access & External Affairs teams to advance our access strategies and execution during a critical time in our products’ lifecycle. We are looking for someone who can execute today while preparing for the landscape of tomorrow.
Requirements
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered.
- Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions
- Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Nice To Haves
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts
- Access experience in biopharma such as contracting and non-clinical messaging
Responsibilities
- Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
- Collaborates with all Customer Marketers to translate brand strategy to customer strategies
- Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
- Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
- Helps define the customer journey, identifying key stages, segments, behaviors, , opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
- Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
- Drives key ongoing TA activities, including forecasting, and competitive preparation
- Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations
- Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
- Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
- Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)
- Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
- Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy
- Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools
Benefits
- Discretionary annual bonus may be available based on individual and Company performance.
- Benefits detailed at the link provided below.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
