Senior Customer Marketing Communications Specialist

BlueCat•Toronto, ON

1d•CA$76,000 - CA$85,000

About The Position

BlueCat is a key player in the rapidly growing space of Intelligent Network Operations, offering a new model that links foundational core services with a deep, predictive understanding of network health and performance. The company has an award-winning culture and is a recipient of the "Great Place to Work" certification, recognized as one of Canada's top workplaces. This role is for a highly organized and customer-focused Senior Customer Marketing Communications Specialist who will coordinate customer-facing communications. The position reports to the Director of Community and Customer Marketing and will ensure consistent, effective messaging by collaborating cross-functionally with teams such as Product, Product Marketing, Customer Success, Customer Experience, and Sales.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of experience in customer communications, customer marketing, or lifecycle marketing.
Experience managing communication programs or editorial calendars.
Ability to translate technical or product information into customer-friendly messaging.
Experience working with technical stakeholders (Product Management, Product Marketing, Customer Success).
Strong understanding of customer segmentation and personalization strategies.
Experience with using marketing automation platforms (e.g., specifically Marketo) and CRM platforms (e.g., Salesforce).
Experience evaluating communication requests and determining audiences.

Responsibilities

Coordinate and execute customer-facing communications for non-operational updates, including newsletters, product communications, event promotions, customer programs, and engagement campaigns.
Serve as a primary coordinator for customer communication requests across Product, Product Marketing, Customer Success, Customer Experience, and Sales teams, helping ensure communications are aligned, timely, and customer-centric.
Maintain and coordinate the customer communications calendar to improve visibility, alignment, and customer experience across teams.
Work closely with Product and Product Marketing teams to support communications related to product updates, new feature launches, product education, and customer-facing announcements.
Coordinate customer-facing webinars in partnership with Product, Product Marketing, and other subject matter experts.
Partner with Customer Success Management (CSM) and Sales teams to understand communication needs and support customer engagement, retention, and expansion initiatives.
Manage and execute customer newsletters and recurring customer communication programs.
Support customer marketing campaigns, including upsell and cross-sell initiatives.
Assist with advocacy-related initiatives, including customer testimonials, reviews, customer stories, and advocacy campaigns.
Collaborate with the Customer Experience team to support customer journey initiatives and customer engagement programs.
Work closely with the Marketing Operations team to ensure accurate audience targeting, campaign execution, reporting, and measurement.
Track communication performance and engagement metrics, provide recommendations, and drive actions from gathered data analytics and feedback for continuous improvement.
Ensure all customer communications align with BlueCat's brand voice, messaging standards, and customer experience goals.
Leverage AI-powered tools and emerging technologies to improve content creation, communication planning, reporting, and overall marketing efficiency.
Demonstrate curiosity and a commitment to continuous learning, staying informed about customer marketing best practices, communication trends, and new technologies.