Senior Customer Insights Analyst

Xcel Energy•Minneapolis, MN

1d•$84,900 - $120,567•Onsite

About The Position

Responsible for the strategic management of all primary marketing research initiatives and syndicated studies with internal and external resources in order to shape and improve business decision-making and execution for marketing and product development. Consult and collaborate with assigned internal stakeholders to understand their business in order to identify critical business objectives, design appropriate marketing research studies, validate analytics, synthesize findings, and present primary marketing research results and recommendations. Understand the short and long-term strategy goals and objectives of Xcel Energy and the Marketing Research organization to fulfill associated marketing research needs and continue to grow best practices.

Requirements

Bachelor's degree in a related field.
5+ years experience in marketing research including both quantitative and qualitative methods.
Experience in one of the following areas: brand and product advertising evaluations, DSM program evaluations, customer loyalty, Voice of the Customer/Customer Experience.
Custom/adhoc marketing research topics to inform business decision-making.
Syndicated research.
Proven written and verbal communication skills.
Approximately 10% travel required.

Nice To Haves

MBA.
3+ years experience in the utilities/energy industry.

Responsibilities

Consult and collaborate proactively with assigned internal stakeholder teams to understand their business needs and questions.
Identify and propose potential marketing research initiatives that would inform their business questions through exposure to customer, market, and competitive trends.
Partner with assigned stakeholder teams to ensure that they are utilizing research to inform their decision-making.
Attend stakeholder staff meetings in order to remain informed about their initiatives and provide insights and suggest potential solutions to their challenges based on marketing research.
Manage and drive the planning, implementation, and execution of all marketing research programs both primary and secondary for assigned stakeholder teams.
Ensure successful project management throughout the research process from conception through final deliverables.
Direct the generation of final deliverables in collaboration with external vendors and internal stakeholders that communicate insights and implications that are relevant to stakeholders.
Effectively communicate milestone achievements or challenges with research stakeholders and encourage their involvement in the process in order to incorporate their input into the final outcomes of the research.
Clearly define the research objectives and the necessary scope of the research.
Identify timing and resource constraints for the research.
Design, implement and manage research projects with various levels of complexity.
Successfully partner and manage the activities of the external vendors in terms of the preferred methodology, sampling, survey instrument, analysis plan design, reporting and presentation.
Ensure the work meets determined research objectives, within client timing and research constraints, subject to managerial review and approval.
Implement special projects on behalf of the Marketing Research Organization to ensure that the department remains efficient and utilizes best practices throughout the project management process and to expand the impact of marketing research throughout Xcel Energy.
Remains up-to-date on the offerings that external vendors provide and new methodologies being utilized to answer marketing research questions.
Remains up-to-date on company, industry and business issues/trends to ensure clients are appropriately considered in the research process.
Surfaces customer-related strategic issues and initiatives for client discussion.