Senior CRM Strategy Manager, Leads & Prospects
About The Position
Reporting to the Director of Leads & Prospects in New York, you will be a part of the strategy team, supporting global marketing leadership, shaping how HelloFresh Group engages, nurtures, and converts prospective customers across 17 markets and six brands. You will be responsible for conceptualization, alignment and managing implementation of global lifecycle journeys for leads and prospects across all communication channels. Working within a distributed, international team across multiple time zones, you will play a key role in aligning strategy and execution globally. Additionally, as we are focusing on personalization of customer experience, you will collaborate with international colleagues on localization of our communications. Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
Requirements
- 5+ years experience in CRM, lifecycle, or digital marketing, and ideally in prospect/lead nurture programs (lead capture, nurture flows, behavioral triggers, and conversion optimization).
- Proven mobile channel expertise, including hands-on experience with email, SMS, Push Notifications, WhatsApp, or in-app messaging campaigns.
- Proficiency with CRM platforms (e.g. Iterable, Adobe, Braze, Bloomreach), data tools (e.g. Google Analytics, Tableau, Databricks), and CDP tools for segmentation, personalization, machine learning, and reporting.
- Strong analytical skills and a data driven mindset with confidence in building/interpreting performance reports, extracting customer-insights, and decision making.
- Excellent stakeholder management and communication skills (in English), a globally collaborative approach and familiarity with generative AI in marketing contexts.
Responsibilities
- Defining and implementing the end-to-end lifecycle campaigns within CRM strategy for leads and prospects across different channels (from first touch to conversion).
- Applying data-driven segmentation, personalization, and lifecycle frameworks, leveraging AI as well as dynamic content to drive engagement, conversion, and pipeline quality across international markets.
- Orchestrating all communication channels within lifecycle campaigns (email, SMS, WhatsApp, push, in-app), defining best practices to drive engagement, and contributing to meeting overall team goals.
- Partnering with Brand and Creative teams to bring and continuously improve high-quality, consistent, and locally adaptable CRM communications.
- Running content and design AB tests and optimizations in our customer journeys.
- Serving as the CRM partner to global marketing teams for allocated local markets, implementing aligned strategy, providing performance insights, and aligning on tactics to achieve the goals.
- Cross-functional collaboration across Analytics, CRM Operations, Product, Pricing, and Brand teams for assigned topics.
Benefits
- Competitive Salary & 401k company match that vests immediately upon participation
- Generous parental leave of 16 weeks & PTO policy
- $0 monthly premium and other flexible health plans
- 85% discount on your subscription to HelloFresh (as well as other product initiatives)
- Employee Resource Groups
- Collaborative, dynamic work environment within a fast-paced, mission-driven company
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
