Senior CRM Manager

M-Kopa

1d•Remote

About The Position

M-KOPA is hiring a Senior CRM Manager for its expanding Product Growth team. The role offers ownership of two core growth pods during the first year, with a planned move into the Lifecycle pod in the second half of next year. The position is designed as a path toward pod leadership, with responsibility for delivering conversion growth that turns customers into long-term, high-value customers and supports financial inclusion across Africa. The manager will first own reactivation and upgrade campaigns in the Repeat Phones pod, then work with the Digital Lending lead to learn cash-loan growth before taking primary responsibility for that pod for a defined period. The role will subsequently move full-time into Lifecycle, reporting to the Lifecycle CRM Lead. Across these phases, the manager will build and run multichannel campaigns, track funnel performance, conduct structured experiments, document effective playbooks, and maintain reliable campaign data and tracking. The position is fully remote within UTC -1 to UTC +3 time zones, working with teams across the UK, Europe, and Africa. The primary CRM platform is CleverTap, with Looker also in the tech stack. Campaign channels include WhatsApp, SMS, push notifications, and in-app messaging; markets include Kenya, Nigeria, Uganda, and Ghana.

Requirements

At least 5 years of experience in growth, performance, or lifecycle marketing.
Demonstrated ownership of campaign or pod outcomes, rather than participation alone.
Strong judgment to assess what is working in a pod and decide where to focus.
Hands-on fluency with CRM platforms such as CleverTap, Braze, or similar.
Ability to read and interpret funnels or cohorts independently.
Comfort working across multiple pods and with ambiguity.
Strong interpersonal presence and ability to build trust quickly with senior leads across different pods.
Genuine interest in progressing toward pod leadership.

Nice To Haves

Experience in fintech, telecommunications, or e-commerce.

Responsibilities

Own reactivation and upgrade campaigns in CleverTap for the Repeat Phones pod, making decisions on campaign priorities and opportunities.
Work with the Digital Lending lead to understand cash-loan growth end to end before taking responsibility for the pod.
Carry primary responsibility for the Digital Lending pod for a defined period.
Move into the Lifecycle pod full-time in the second half of next year.
Build and run multichannel campaigns across SMS, WhatsApp, push notifications, and in-app messaging against pod goals.
Track funnel performance and identify drop-off points for the relevant pod lead.
Run structured experiments involving creative, audience, incentives, or timing, using clear hypotheses.
Document successful approaches in playbooks that others can use.
Maintain campaign data quality and tracking so leadership can rely on reported numbers.
Influence Repeat Phones metrics including reactivation rate, upgrade conversion, and unit economics per sale.
Influence Digital Lending metrics including approval-to-disbursement rate, digital loan volume, and approval quality, as well as campaign ROI and payback period across both pods.