Contract - Senior Creative, Paid Social

Ro

4d

About The Position

This role is for an Independent Contractor who will provide services to Ro and will be paid on invoice (1099) and hourly rate. As a Contract Senior Creative on our team, you'll help shape the future of healthcare and infuse design excellence into every Ro touchpoint. At Ro, Senior Creatives are multidisciplinary craftspeople and creative thinkers who tackle conceptual challenges and maintain a high level of craft in their design work. Your role will be focused on creating iterative and net new performance-driven paid social work across various platforms that bring our brand to life. You'll work with a team of creative craftspeople passionate about making a difference in healthcare — we're all about building authentic empathy for our users, never assuming their experiences, and boldly presenting the truth. All while caring for every single pixel.

Requirements

• 5-7 years experience in a relevant role with multidisciplinary examples in your portfolio.
• Skilled with Figma, After Effects/Premiere, Photoshop, and Illustrator.
• Strong working knowledge of advertising fundamentals and a passion for learning about new platforms and technologies.
• Portfolio showcases clear examples of direct response marketing, ideally including strong paid social ad video and static assets as well as iterative testing examples.
• Extensive experience creating dynamic, engaging content tailored to platform-specific formats (Instagram, TikTok, YouTube, etc.) with a strong understanding of transitions, motion graphics, and sound editing.
• Understand and have experience designing against key performance metrics like click-through rate (CTR), conversion rate (CVR), and CAC.
• Demonstrated history of executing work that contributes to and exceeds key business goals.
• Played an integral role in launching effective, stunning paid social work.
• Naturally ideate multiple concepts and directions without losing sight of business and user goals, leading to expert execution built upon discerning insights.
• Live and breathe social media, and understand the nuances of what content performs best on each platform.
• Excellent visual design craft, with stylistic breadth, attention to detail, and an obsession for pixels.
• Designed game-changing work that showcases a strong foundation of type, space, form, color, and visual hierarchy.
• Great perseverance and an iron-clad work ethic.

Nice To Haves

• Experience with content creation.
• Experience with AI technologies.

Responsibilities

• Concept and create visually captivating paid social content (static, video, etc.) that drives conversion and user engagement while communicating our brand messaging.
• Brainstorm and create a high volume of new ad concepts to drive outsized account performance.
• Leverage performance insights and growth metrics to spot patterns, distill insights, and create hypotheses for future creative iteration.
• Own paid social workstreams, leveraging learnings to create templates and frameworks to work more efficiently, infusing the Ro growth ecosystem with fresh, brand-aligned creative.
• Partner with a conceptual copywriter to introduce new ways to stretch our brand.
• Engage with the latest design and social media trends, technologies (Al), and industry best practices to improve the effectiveness of creative deliverables.
• Partner with a conceptual copywriter to introduce new and relevant ways to express ourselves on Meta, TikTok, and more.
• Bring ideas from concept to execution independently and collaboratively, creating and iterating on a high volume of creative quickly.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed